Print Media, Types of Print media, history and Importance
- 1. Print Media
- 2. Print media • The industry associated with the printing and distribution of news through newspapers and magazines • Means of mass communication in the form of printed publications, such as newspapers and magazines. • es.
- 3. History • It’s safe to say that advertising, the media, even life itself, would not be the same without the printed word. We learn about our world through shared writings: newspapers, magazines, and books • Printed media has shaped the way we learn, think, and act in modern society.
- 4. • Cave paintings • Writings on rocks, leaf, wood • Usually used for religious purpose • Not every one was literate • Written script was valuable
- 5. • Woodblock printing was a technique which was used in the Mesopotamian civilization before 3000 BC. • Invention of paper in the second century AD by China was the first major milestone in the history of printing press
- 6. • Ts’ai Lun, a Chinese official, is attributed with the invention of paper in A.D. 105. • Forty years later, Pi Sheng would invent the first movable type. It would take literally hundreds of years later, in 1276, for printing to reach Europe in the form of a paper mill in Italy, and another two hundred years until Johannes Gutenburg refined a method to efficiently print books and pamphlets on his Gutenburg press.
- 7. Cont… • The prime name associated with the history of printing press is Johann Gutenberg The inventor of the Printing Press in 1450 • He created individual pieces of type, which involve creating a master copy of each letter, devising the moulds in which multiple versions can be cast, and developing a suitable alloy (type metal) in which to cast them. - Movable type printing press.
- 8. • Dry point engravings and Handwritten form of printing was invented in the year 1465 • By the 16th century, the printing press had been in existence for around 50 years. It had spread throughout Europe and more than 10 million copies of nearly 3500 works had already been printed.
- 9. • During the first decade of 16th Century, Aldus Manutius came up with a printer that gave smaller, more portable books. He is also the first to use Italic type. In 1507 Lucas Cranach invented the chiaroscuro woodcut, a technique in which drawings are reproduced using two or more blocks printed in different colors. • It is Jakob Christoph Le Blon - German painter and engraver founded the basic form of CMYKprinting. He used the mezzotint method to engrave three metal plates for printing. Here each plate is inked with a different color, using Red, yellow and blue. Later on he adds a fourth plate, bearing black lines
- 10. • American inventor Richard March Hoe builds the first Lithographic Rotary printing press. Here a press in which the type is placed on a revolving cylinder instead of a flatbeds. This speeds up the printing process dramatically. • the invention of the Linotype composing machine is a major step forward in the process of printing. With this typesetter an operator can enter text using a 90-character contained keyboard. The machine outputs the text as slugs having lines of metal type.
- 11. • The 21st century have more to talk about digital revolution rather than print technology except some few innovations like CTP printing with plates and CMYK coloring by the help of digital technology. • Computer-to-plate (CTP) is an imaging technology used in modern printing processes. In this technology, an image created in a Desktop Publishing (DTP) application is output directly to a printing plate.
- 12. PRINTING TECHNOLOGY • Later , technology has made several changes in PRINTING TECHNOLOGY Here is a small timeline of the further technological progress of print….. • 1906 • Photostat and Rectigraph • 1938 • Xerography • 1951 • Inkjet printing • 1968 •Dot matrix printing • 1969 •Laser printing • 1972 •Thermal printing • 1984 •3D printing • 1993 •Digital printing
- 13. • The printing press has influenced psychology in several major ways. Before the printing press, people were apt to believe that the text they were reading was true because only the most noteworthy information was recorded.
- 14. Periodicals • Periodicals are magazines, scholarly journals, newspapers, and newsletters. They are publications that are published at regular intervals. Daily newspapers, weekly magazines, and quarterly journals are all periodicals
- 15. Periodical Articles. • One of the most important sources of information for research is articles from periodicals. Periodicals are sources that come out on a regular schedule-- newspapers, magazines, journals. An important distinction college students should learn is the difference between magazines and journals.
- 16. Volume and issue • "Volume" typically refers to the number of years the publication has been circulated, and "Issue" refers to how many times that periodical has been published during that year. For example, the April 2011 publication of a monthly magazine first published in 2002 would be listed as, "Volume 10, Issue 4."
- 17. Magazine and a journal • A magazine is a periodical aimed at the general public and Journals are scholarly periodicals aimed at researchers or specialists. 2.A journal contains original research articles. ... 3.Coming to the publication, journals are published monthly or quarterly and magazines are published weekly or monthly
- 18. Types of print media • Books • News Papers • Posters • Magazine • Brochures • Flyer (a small handbill advertising an event or product.) • Pamphlet • Billboards • Menu cards
- 19. Books • Though books existed before print technology, they were limited in number and their readership • was also confined to few. • a written or printed work consisting of pages glued or sewn together along one side and bound in covers. • It can be informative, entertainment, guide, historical etc
- 20. News paper • a printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, articles, advertisements, and correspondence.
- 21. Poster • A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye- catching and informative.
- 22. Magazine • a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership. • Music magazines, Computer magazines, Children's magazines, Health and fitness magazines, History magazines, Humor magazines, Inspirational magazines, Men's magazines, Women's magazines, Luxury magazines, News magazines
- 23. Brochure • A brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. • Brochures are distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations. They are usually present near tourist attractions
- 24. Pamphlet • A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet, or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
- 25. Billboards • a large outdoor board for displaying advertisements; a hoarding. • Can be 2D or 3D
- 26. Importance of print media • Print media is portable, and is available at any time, even when there is no service or power. • Many consumers prefer printed material like newspapers and magazines to digital versions. • Print media is long-lasting; it can't be deleted. • Source is usually reliable as compared to content available online.
- 27. • Online source may be free which does not provide income for the publisher or writer.