problem framing apple
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Apple has achieved success through innovations that changed how people listen to music, use computers, and phones. Some trends ignored by Apple include: 1) defying conventional business logic, 2) experimenting outside its core market, 3) building retail stores instead of direct sales and distribution, 4) making computers personal, 5) detailed product design, 6) 360-degree design focus, 7) simplified one-button phones, 8) consolidated marketing strategies, 9) affordable product licensing, 10) outsourcing software development, and 11) non-disclosure of production strategies.
problem framing apple
- 1. Problem Framing Trends ignored by Apple By:-Apurva Singh PG 20121122 The Apple’s approach to innovations, management and design thinking is of the major foot step which actually change the way people use to listen music, use computer and use of phone. For several years, apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company’s obsession with secrecy. Apple developed product according to the customer needs rather than pushing the product upon like other companies did.The goal of the company is for the customer to love their machine. The following trends are being ignored by apple :1) Defied conventional business logic :- Apple have gone through complete change as what the other companies does, they actually change the process and way the business is taken up. 2) Not afraid of experiment outside its core market :- One of the well-known process for which apple actually gained as a big brand is the way of their experiment and actually putting it in real form. 3) Build of retail store as compare to its competitor who was going to direct selling& distributions mode. Which actually change the way of marketing latter on and people started taking it up as a new way of marketing. 4) Making Computer imaginable as personal computer :- The hard-core focus and leadership and vision makes the apple to make imaginable personal computer a reality. 5) Detail designing including the case of its products:- One of the major trends which apple come up with is the detailed designing of its products where minor to minor details of a well succeed of its products like ipod, ipad, iphone& Mac computer they have worked on very minor and as result they always come up with better product and infact they have worked so detailed in their product which includes packaging of the product and as a result customer always scale up in extremely satisfy 6) Difference in inside and outside 360’ designing concept:- Their designing of the product completely 360’, which other company ignored during that period and apple focus more on their product rather then productions or to say mass
- 2. productions of the product, this trend actually changed the way a product is been developed. 7) One buttonapproach :- In phone going against the trend of many buttons like other phones have one for calling, one for clicking, one for hanging. Instead they come up with one button technology which earlier other companies think it is totally insane, but later one this technology actually wins the heart of the customers. 8) Consoled marketing strategy :- The marketing were very consoled from the presentations of the steve jobs of showing “10k songs in your pocket” etc. 9) Insane product line marketing licence OS operating :-Making the iphone affordable to its customer in easier way in US they came up with the tie up with the companies like AT&T and Verizona. 10)Software outsourcing :- One of the major concept which actually change the trend the making apps were bring up one of the world largest platform of itunes app world and allowing the third party to create their own software and can upload it in itunes, as a result the apps were huge and latest apps are always developing in the itunes.Plus updations of the software were free which actually gives the apple completely a different stand. As they were not charging for the software upgradations, As the others were doing like Microsoft does. 11)Disclosed productionsStrategy :- One of the major trend which apple ignored every product they make process they never disclose their vision or strategy to others not even to their third partners.