Problems & Best Practices in Social Media
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This document summarizes a presentation about using social media for business. It addresses two major problems with social media - that it takes too much time and there is too much information. It then provides simple solutions to these problems, such as finding time to invest in social media, consistency, and focusing on three key channels. The presentation provides best practices for using Facebook, Twitter, and LinkedIn for business. It includes checklists of actions to take to optimize profiles and pages on each platform. Finally, it offers social media setup and integration packages for businesses starting at $500.
Problems & Best Practices in Social Media
- 1. Social Media ConnectingMission Driven Brand, LLCTwitter: @RobPeneFacebook:facebook.com/missiondrivenbrand“My mission is to serve & encourage YOUR mission”Twitter: #mdbrand
- 2. ObjectiveAgenda1Address 2 Major Problems
- 3. Offer Simple Solutions
- 5. FB, TW, LNKD
- 6. Philosophy
- 7. Pragmatics2
- 8. This presentation IS NOTWhy Social Media?This presentation ISHow & How Easy!
- 9. Rob Pene Social Media/Online Marketing: 6 years
- 11. Booked solid averaging 75+ events (ministry)
- 12. Increased student engagement (education)
- 13. Signed over 35 professional contracts (sports company)
- 14. My newest venture: Mission Driven Brand, LLC
- 15. A&E Television Network, Mercedes Benz, Sports Agencies,Restaurants, Main Street Storefronts, Non-ProfitsPhilosophicalProblems
- 16. The Biggest Problems with Social MediaCommon complaints from Service Providers, Professionals, Business Owners, etc…TIMEToo time consumingNo time to learn itNot Worth my timeetc…etc…No time to teach employeesNo time to manage itTALKToo confusing…Too much “noise”Too much GOOD stuffWhy him not her?Overwhelmed by info
- 17. Solutions to the Problems are…Common complaints from Service Providers, Professionals, Business Owners, etc…TIME- Find the time- Invest resources tomake the time- Efficiency- ConsistencyTALK- Efficiency- Consistency- Commit to a “channel” (3)- Implement Immediately
- 18. PracticalTake good notes Best Practices
- 20. Facebook for BusinessBest PracticesSmart ABC’s Smart ACTIVITIES Smart BRANDING Smart CONTENT Smart DOABLES(engaging fans, showcasing, themes)(Custom Design, mini-site, legitimate)(First Name/Photos, video, shareable)(Discounts, rewards, Contributors)
- 21. Smart ACTIVITIES
- 23. Smart CONTENTVideo (theme)Photos of items$500 Sale
- 24. Smart DOABLES
- 25. Facebook for BusinessBest PracticesFacebook Business Checklist FB URL (vanity url) Twitter Integration Custom Tab App RESOURCE GUIDEwww.facebook.com/usernamewww.facebook.com/twitterStatic HTML: iFrames tabwww.allfacebook.com
- 27. Twitter for BusinessBest PracticesKey ApplicationsCrowdBooster.comPayWithaTweet.comSearch.Twitter.comTweepi.com(metrics, scheduling, best times)(social currency, coupon, discount)(miles away, keyword target)(dump dead weight, build #’s)
- 28. Twitter for BusinessBest Practices
- 35. Twitter for BusinessBest PracticesTwitter Business ChecklistHootsuite.com “Selective Tweets”Offerpop.comTwitterfeed.comAutomated Management Platform“Selective Tweets” App on FBIncentivized Contest Platform“Relevant Info Posts” Factory
- 37. Best PracticesTIMETIME M, W, Th, Sat Smartphone Autofeed Respond/Engage FB Integration M, W, FAutofeed Schedule/Engage1 hour a week1 hour a week
- 39. Optimize your ProfileBest PracticesLinkedIn “Power” Checklist Internal SEOConnecs & Recs Integration Niche GroupsLinkedIN Search Feature “Google”Increase Connecs & Invite RecsTWITTER STREAM Join & Start niche groups
- 43. I want to help
- 44. Smart BRANDING Smart SET-UP$297- $497$197 full integration(includes 1 hr training)$197- $297Total: $691 / $675:$500Smart BUNDLE
- 45. Smart BUNDLE$500+ Take Action Today ++ Take Action Today +Custom Facebook Business Page ($297)Custom Twitter Profile ($197)Full Integration & training ($197)Payment Plan2-month$275 per monthLinkedIN SEO ($97) **FREE BONUS**+ Take Action Today +Access PPT online & to PAY for “Smart BUNDLE” offer: www.missiondrivenbrand.com/torrance
- 46. Thank You!!!!