Product End Dates. Ends Workshop.
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The document discusses various types of product end dates and consumer experiences with product life cycles, including warranty expectations, product failures, and demographic changes. It highlights the concept of 'mean time between failures' (MTBF) and consumer expectations of product lifespan, typically around five years. Additionally, it addresses trends and styles observed over time, including changes in consumer behavior and technology impact.
Product End Dates. Ends Workshop.
- 1. ProductEnd Dates andEnd. Joe Macleod. @mrmacleod andEnd.co EndsWorkshop
- 2. Services 2 week holiday, 3 year degree, Pay As You Go, Points on your driving license Parcel delivered, boiler fixed, car serviced, concert watched, operation successful, money transferred Expectation cut short. Break the contract, leave the film early. A pension that you no longer pay into. An unused gym membership. Move outside of covered area. Writing letters. Rag&Bone man Waiting Bigger, Better, Faster Products Sell by Date Warranty Battery Empty Used disposable items Product Broken Old non-fitting clothes. E-Waste old phones in draws. Changing demographic/age Items in loft Kindle Sliver Cross Pram Top Loading Washing Machine Bigger, Better, Faster Digital 1 year software subscription, Gems in Clash of Clans Game completed Provider has shut down, sold out, gone bust. App deleted yet service capturing data. Unused email accounts. Social media comments and images Apple to Android GDPR and LA Times MySpace Yahoo AOL Bigger, Better, Faster Ending types. 8 types of ending experienced by consumers Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity andEnd. Joe Macleod. @mrmacleod andEnd.co Style/Trends Competition
- 3. CCO by Ryan Stone PolaroidPic-300InstantFilm andEnd. Joe Macleod. @mrmacleod andEnd.co
- 4. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition
- 5. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days Warranty 1 year
- 6. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Battery Exhaustion
- 7. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins Battery Exhaustion
- 8. 8 Broken:(Mtbf) MeanTimeBetweenFailures The probability that an individual unit of the product, operating under specified conditions, will work correctly for a specified length of time. Decreasing Failure Rate Constant Failure Rate Increasing Failure Rate Key Observed Failure Rate Constant (random) Failures Wear Out Failures Early Failure Jeff Smoot. CUI Global Inc. FailureRate andEnd. Joe Macleod. @mrmacleod andEnd.co Time
- 9. 9 The probability that an individual unit of the product, operating under specified conditions, will work correctly for a specified length of time. Jeff Smoot. CUI Global Inc. PercentageR(t) andEnd. Joe Macleod. @mrmacleod andEnd.co Hours (in millions) 1 0 0.5 0.75 0.25 “Although the MTBF is 1 million hours, the R(t) = e-λt curve, shown in the graph below, tells us that only 36.7% of units are statistically likely to operate for this long. 60.6% can be expected to operate for 500,000 hours, and further we can expect 90.5% to last for a lifetime of 100,000 hours.” 0.367 0.606 0.905 1 2 3 4 5 57 years 11 years Broken:(Mtbf) MeanTimeBetweenFailures
- 10. 10 The probability that an individual unit of the product, operating under specified conditions, will work correctly for a specified length of time. Jeff Smoot. CUI Global Inc. PercentageR(t) andEnd. Joe Macleod. @mrmacleod andEnd.co Hours (in millions) 1 0 0.5 0.75 0.25 “Although the MTBF is 1 million hours, the R(t) = e-λt curve, shown in the graph below, tells us that only 36.7% of units are statistically likely to operate for this long. 60.6% can be expected to operate for 500,000 hours, and further we can expect 90.5% to last for a lifetime of 100,000 hours.” 0.367 0.606 0.905 1 2 3 4 5 57 years 11 years ButThisIsFor1 Component Broken:(Mtbf) MeanTimeBetweenFailures
- 11. 11 andEnd. Joe Macleod. @mrmacleod andEnd.co “On average, consumers expect most CE products to last approximately five years.” www.cta.tech Broken:Expectation
- 12. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins 5 years. Consumer Expectations of CE product. Source www.cta.tech 57 years. Failure of a chip Failure of many chips 11 years Battery Exhaustion
- 13. 13 Lingering:DemographicChange andEnd. Joe Macleod. @mrmacleod andEnd.co
- 14. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins 5 years. Consumer Expectations of CE product. Source www.cta.tech 57 years. Failure of a chip Failure of many chips 11 years 4 years. Target audience. Changes in demographic. Battery Exhaustion
- 15. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins 5 years. Consumer Expectations of CE product. Source www.cta.tech 57 years. Failure of a chip Failure of many chips 11 years 4 years. Target audience. Changes in demographic. Battery Exhaustion
- 16. 16 Style: Pantone’s Colour Of The Year Over The Last Few Years. Bellacor Has Observed These Trends In 5 Year Cycles. andEnd. Joe Macleod. @mrmacleod andEnd.co
- 17. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins 5 years. Consumer Expectations of CE product. Source www.cta.tech 57 years. Failure of a chip Failure of many chips 11 years 4 years. Target audience. Changes in demographic. Battery Exhaustion 5 years. Colour trends in 5 year cycles according to Bellacor.
- 18. CCO by Ryan Stone Competition andEnd. Joe Macleod. @mrmacleod andEnd.co
- 19. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins 5 years. Consumer Expectations of CE product. Source www.cta.tech 57 years. Failure of a chip Failure of many chips 11 years 4 years. Target audience. Changes in demographic. Battery Exhaustion 5 years. Colour trends in 5 year cycles according to Bellacor. Returned in warranty or opportunity when product ends elsewhere.
- 20. Time out Exhaustion /Credit Out Task / Event completion Broken / Withdrawal Lingering Proximity Style Weeks Years DecadesMonths ProductEndDates 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 2 3 4 andEnd. Joe Macleod. @mrmacleod andEnd.co Competition Warranty 60 days 12x Images Warranty 1 year Take a photo. 10 mins 5 years. Consumer Expectations of CE product. Source www.cta.tech 57 years. Failure of a chip Failure of many chips 11 years 4 years. Target audience. Changes in demographic. Battery Exhaustion 5 years. Colour trends in 5 year cycles according to Bellacor. Returned in warranty or opportunity when product ends elsewhere.