Ryan Sharman created a production log for his BTEC Level 3 Extended Diploma project creating an advertisement for ELLE Magazine. He began by brainstorming ideas and choosing magazines as his object of desire. Ryan then created mind maps to develop three potential video ideas and storyboards before choosing idea #3. On June 1st, Ryan filmed footage at Irlam Moss, getting bites but happy with the clips. He then renamed the clips and imported them into Premiere Pro for editing, finding suitable music. By June 4th, Ryan had completed editing and rendered the final video to upload to YouTube and embed on his blog.