Project 1
- 1. UAL Diploma in Creative Media Production and Technology Students Name Project Title Introduction to Media Production Unit(s) 02. Introduction to Production Techniques in Creative Media Unit No 02 Tutor(s) C. Pulleyn C. Clarke Project Dates Start Date (w/c) 14/09/2020 Deadline Date (w/c) 05/10/2020 Aims You have been tasked with producing a variety of advertisements for a product employing a variety of media production techniques and disciplines. The adverts should have an ongoing theme and be produced using graphic design, audio production and game design methods. For each technique used, you need to evaluate its effectiveness Aims Understand a range of production processes and skills in the development and delivery of a creative media activity. The aim of this unit is for you to understand a range of production methods and skills that can be deployed to create a media product to a brief. By the end of this unit you will; Select and compare, through experimental application, a range of production processes in support of a creative media activity. Demonstrate the use of production processes and skills to affect outcomes in creative media activity. Assess the effectiveness of selected processes and skills in creative production. Work produced in this unit is paired with 01. Introduction to Creative Media Methods and Skills. The evidence pro-formas provided by your tutor are not exhaustive or prescriptive. If you would like to evidence your assessment through alternative methods you can do so. If you would like to employ alternative methods (video/audio/viva etc.) discuss these alternative options with your tutor. ` ASSESSOR DATE IV ASSESSOR IV DATE PROJECT BRIEF
- 2. UAL Diploma in Creative Media Production and Technology Tasks/Notes Task 1 - Production Experiments 1.1 Produce small experiments in each of the following media productions focusing on discovering and developing skills through creative experimentation. As you experiment begin considering how these methods could be applied to your production for the set brief. Graphic Design (Photoshop- All tools) Radio Production Graphic Design (Photoshop- Pixel graphics tools) Task 2 - Production 1.2 Using your experiments and planning stages from Unit 01 begin production on your planned products. Produce a series of adverts using a variety of Media for Coca-Cola ensuring you meet the specified brief; Print Advert Individually produce a print advert for Coca-Cola. It must be portrait and include a single main image. Ensure you include the name of the product and a slogan of your choice. Radio Advert In small groups (3-4) you must create a short radio advert for Coca-Cola. You can use music, voice over and sound effects to produce your advert. It should last at 10-20 seconds Advergames Individually you must create a pixel based side scrolling game for Coca-Cola. It must be made on a 320 (H) by 480 (W) canvas. Task 3 - Evaluation 1.3 For each of your products, evaluate the effectiveness of the processes you have used and your own skills in relation to the final product. Discuss; Advantages of working in this medium Disadvantages of working in this medium Comparisons with similar existing products Self evaluation of the effectiveness of the tools/processes employed Self evaluation of he effectiveness of the whole piece Wherever possible, include clear direct examples to your work
- 3. UAL Diploma in Creative Media Production and Technology Students Name Project Title Introduction to Media Production Unit(s) 02. Introduction to Production Techniques in Creative Media Unit No 02 Tutor(s) C. Pulleyn C. Clarke Assessment In order to be assessed for this assignment you must complete the following work and submit it by the required time. Below are the stages with the corresponding assessment criteria as outlined in the unit specifications. Task (s) Grading Criteria Fail Pass 1 Failure to complete work to an appropriate standard and submit by the allocated deadline 1.1 Select and compare, through experimental application, a range of production processes in support of a creative media activity. 2 Failure to complete work to an appropriate standard and submit by the allocated deadline 1.2 Demonstrate the use of production processes and skills to affect outcomes in creative media activity. 3 Failure to complete work to an appropriate standard and submit by the allocated deadline 1.3 Assess the effectiveness of selected processes and skills in creative production. Deadline/Schedule The schedule is as follows: Week 01-04- Tasks 1 to 3 Experiments, production and evaluation Week 01-04- Tasks 1 to 3 Experiments, production and evaluation