Cheetham elfie level 3 unit 21 - unit recording sheets
- 1. Please read the instructions printed at the end of this form. One of these sheets, fully completed, should be attached to the assessed work of each candidate. Unit Title Audio advertising media Unit Code D/504/0511 Year 2 0 1 8 Centre Name Ringwood School Centre Number 5 8 8 3 3 Candidate Name CHEETHAM Elfie Candidate Number 3 4 4 8 Assessment Criteria Teacher comment Page No./Evidence location Pass Merit Distinction Learning Outcome 1: Understand how audio advertisements are used within existing advertising campaigns Case Study of well know advertising campaign across print, audio visual and audio platforms D/504/0511/URS © OCR 2015 1 Version 1 OCR Level 3 Cambridge Technical in Media Unit 21 Audio advertising media Unit Recording Sheet
- 2. P1: Learners evaluate an existing advertising campaign, including: a) aims and objectives b) target audience c) representation d) campaign message e) audio advertisements used in the campaign f ) relevant legal and ethical issues g) regulatory bodies h) method M1: Learners evaluate print-based and/or audio- visual advertisements that are used as part of the chosen advertising campaign. They explain how advertisements produced in different media can be linked and used together to convey the campaign message Feedback P1 Case study of existing radio advert including points A-H - M1 Analysis of linked TV and print adverts showing full media campaign – All elements (A-H) have been completed to a good standard showing good understanding of brand, audience and campaign. Nice detail on how adverts have worked together to create message – colour, font and performance of actors. Grade MERIT Assessment Criteria Teacher comment Page No./Evidence location Pass Merit Distinction Learning Outcome 2: Be able to plan an advertising campaign that includes audio advertisements Groups should produce a competent plan for an audio advertising campaign (individually responsible for 1 section) D/504/0511/URS © OCR 2015 2 Version 1
- 3. P2: Learners produce a competent plan for an audio advertising campaign that includes: a) a proposal identifying the product being advertised; aims and objectives; target audience; and campaign message b) campaign schedule containing launch dates, consideration of seasonal and calendar events, location and scheduling of advertisements c) relevant legal/ethical issues M2: As part of their advertising campaign schedule, learners plan for the use of related print-based and/or audio- visual advertisements that can be used as part of the advertising campaign. Learners explain relevant legal and ethical constraints and describe how the regulatory bodies’ codes of conduct and regulations affect their planned campaign Feedback: a) Proposal: Clear detail with audience and message clearly identified. b) Campaign schedule: Good detail with clear understanding dates and events. Good research into costs and local radio stations. c) Relevant legal/ethical issues/constraints: Clear detail with regulatory bodies identified. Nice detail on music choices. Some detail on how the bodies will affect their campaign. d) Related print-based and/or audio-visual advertisements that can be used as part of the advertising campaign: Good detail on adverts, with good links to each advert – message and images used. Could have clearer difference between lower school and 6th form for TV adverts so audience always know which advert they are watching. Students should have all 4 and have said which one they were responsible for. Grade MERIT D/504/0511/URS © OCR 2015 3 Version 1
- 4. D/504/0511/URS © OCR 2015 4 Version 1
- 5. D/504/0511/URS © OCR 2015 5 Version 1 Assessment Criteria Teacher comment Page No./Evidence location Pass Merit Distinction Learning Outcome 3: Be able to plan original audio advertisements to be used within an advertising campaign Planning content for the radio campaign P3: Learners plan an original audio advertisement to be used as part of the planned campaign that will be presented to a client, including: a) generation of appropriate ideas b) competent pre- production materials including scripts and samples c) competent production plan with timescales and budget for final ideas being presented d) relevant risk assessment and recce M3: Learners demonstrate proficient audio pre-production skills. Learners provide a detailed production plan with realistic timescales and budget. Learners choice of content, voice over, sound effects and music for their audio advertisement ideas effectively conveys the planned campaign message a) Ideas mind map Nice detail on initial ideas with some detail on content and script. b) Minutes of advertising team meeting Only 1 example of meeting, with list of decisions made, but no detail on dates, who was in meeting, or what roles were decided. c) Group treatment (inc budget costs) Good detail on all aspects of treatment, could have more on why decisions made. d) Script Good clear script that gives key information. Could have some detail on dates of opening evening. Some attempt to format script. e) Audio research Nice detail on why the two tracks were chosen, with links to style and appeal to audience. f)Recce Clear detail on locations to be used. Clear layout. g) Risk assessment Some good detail on potential risks with some good detail on solutions and personnel responsible. h) Production work plan Good detail on different stages of production i) Recording day production schedule Very good detail on production stage, with great detail on timing and locations. Grade MERIT
- 6. D/504/0511/URS © OCR 2015 6 Version 1
- 7. D/504/0511/URS © OCR 2015 7 Version 1 Assessment Criteria Teacher comment Page No./Evidence location Pass Merit Distinction Learning Outcome 4: Be able to present audio advertisement ideas to a client for feedback Group presentations to the client P4: Learners deliver a presentation to a client for feedback including: a) pre-production materials for the audio advertisement including scripts and samples b) production plan with timescales and budget for final ideas being presented Feedback from presentation: Write comments here: Individual: Clear start, good eye contact, clear presentation Group: Great use of PowerPoint with good clear slides. Different mediums and social media discussed. Evidence blogged: a) Group presentation slides – Yes b) Photo evidence – Yes c) Feedback sheets from panel – Yes d) Reflection on pitch and any changes that need to be made – Yes Grade PASS Learning Outcome 5: Be able to produce an original audio advertisement to be used within an advertising campaign Students to individually produce one radio advert. Groups to ensure that both adverts are covered by team (lower school and upper school). P5: Learners produce a competent and original audio advertisement to be used as part of the planned campaign M4: Learners use client feedback to make changes to their planned advertisement and demonstrate proficient audio production skills. The advertisement they produce is generally of a good technical standard D1: Learners produce an advertisement that is generally of a high technical standard, and successfully conveys the planned campaign message Feedback: a) Reflection on the pitch and changes that need to be made based on client thoughts – brief comment: Comments added following client feedback, with some detail on how to improve work. b) Evidence of production process (setting up, using risk assessments, schedules etc): Images and detail added as evidence. c) Finished individual advert: Good clear advert, good use of music and clear narration. Good choice of main actor voice which is calm and clear. Could have included opening evening dates. d) Rest of teams adverts as evidence of group completing the brief: All team adverts have been added to blog. Team has created work that follows client brief and has been produced to a high standard.
- 8. D/504/0511/URS © OCR 2015 8 Version 1 Overall Grade DISTINCTION Completed by: M Drummond Date : 04/06/18 Please tick to indicate this work has been standardised internally
- 9. Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk). Guidance on Completion of this Form 1 One sheet should be used for each candidate. 2 Please ensure that the form is fully completed. 3 Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this. D/504/0511/URS © OCR 2015 9 Version 1
- 10. Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk). Guidance on Completion of this Form 1 One sheet should be used for each candidate. 2 Please ensure that the form is fully completed. 3 Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this. D/504/0511/URS © OCR 2015 9 Version 1