BIRK Karam.doc
- 1. Version 0.1 D/507/6408/URS Oxford Cambridge and RSA Examinations This formshould be completed by the centre assessor. Please enter specific page numbers w here evidence can be found in the portfolio, or w here electronic evidence is being submitted, the location of this. One of these sheets should be attached to the assessed workof each candidate. Unit Title Advertising media Unit Code R/507/4606 Year 2 0 2 2 Centre Name BITTERNE PARK SCHOOL Centre Number 5 8 6 0 7 Candidate Name BIRK Karam Candidate Number 7 0 7 6 Grading Criteria - The Learner can: Grading Criteria achieved () Teacher comment Page No./Evidence location Pass The grading criteria are the pass requirements for this unit. In order to achieve a pass grade, all pass criteria must be achieved. Learning Outcome 1: Know how existing advertising campaigns embed advertisements across a range of media products P1: Describe an existing media advertising campaign Analysis shows some understanding of the different product campaigns for Evian and Lucozade. Basic understanding of governing bodies. LO1 P1 Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief P2: Create a plan for a cross media advertising campaign in response to a client brief Some good work on proposal with some links to client brief and target audience. Each section has been clearly addressed. Good understanding of task and brief. LO2 P/2 OCR Level 3 Cambridge Technical in Digital Media Unit 20 Advertising media Unit Recording Sheet
- 2. Version 0.1 D/507/6408/URS Oxford Cambridge and RSA Examinations P3: Create a pre-production plan for the media components in the planned advertising campaign Good variety of pre-production material added including basic schedule and risk assessment, mood board and some graphic planning. Radio script is limited but relevant parts included showing some understanding of task and format. Risk assessment is confusing. Simple but effective logo designed for bottle. Storyboard included for audio/visual advert, detail included on advert’s style – use of colour and music. LO2 P/3 Learning Outcome 3: Be able to produce the planned media components P4: Create the media components to be used in the planned campaign Radio – clear script with good use of sound effects, understanding shown of codes with se of disclaimer at end of advert. Voice actors could be livelier. TV advert –storyboard included again showing understanding and good link to radio advert. Print – some skill in photoshop, image used links to all 3 adverts showing good interdependence. LO3/P4 LO4 Grading Criteria - The Learner can: Grading Criteria achieved () Teacher comment Page No./Evidence location Merit Criteria The grading criteria are the merit requirements for this unit. In order to achieve a merit grade, all merit criteria must be achieved and all pass criteria must also have been achieved. Learning Outcome 1: Know how existing advertising campaigns embed advertisements across a range of media products M1: Evaluate different cross media advertising campaigns for consistency of message X No evidence Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief
- 3. Version 0.1 D/507/6408/URS Oxford Cambridge and RSA Examinations M2: Justify the choice of planned components by targeted media sector X Insufficient evidence Learning Outcome 3: Be able to produce the planned media components M3: Explain how the created media components comply with the codes and conventions of the media sectors Some good detail on how audience has been addressed for each advert with detail given on how effects were created. LO4
- 4. Version 0.1 D/507/6408/URS Oxford Cambridge and RSA Examinations Distinction Criteria The grading criteria are the distinction requirements for this unit. In order to achieve a distinction grade, all distinction criteria must be achieved and all merit and pass criteria must also have been achieved. Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief D1: Discuss the legal and ethical constraints within the planned campaign No work submitted Learning Outcome 3: Be able to produce the planned media components D2: Demonstrate how the technical and aesthetic properties of the media components meet the client brief No work submitted OVERALL GRADE (P,M or D) PASS I confirm that: the candidate’s work is solely that of the candidate concerned and was conducted under the required conditions as laid down in the qualification handbook; internal standardisation has been carried out and that all grades have been correctly recorded and accurately transcribed to the claim being submitted to OCR. Completed by: M Drummond Date : 02/06/22 Please note: This formmay be updated on an annual basis. The current version of this formw illbe available on the OCR w ebsite (www.ocr.org.uk).