This document provides an assignment brief for a BTEC Creative Media Production unit on critical approaches to media. The assignment asks the student to complete 5 tasks analyzing how media producers define and create products for audiences. It lists the criteria and evidence required for a pass, merit, and distinction for each of the 2 learning outcomes. The student must describe audience definition and product creation for a pass, explain with examples for a merit, and comprehensively explain with elucidated examples and terminology for a distinction. The student will provide evidence of their tasks and analysis on their blog.