This assignment brief outlines the tasks and criteria for a student to research techniques used by film producers to define and create products for audiences. The student must complete 5 tasks analyzing promotional materials for a film campaign and describing how producers define audiences and create products for specific audiences. The tasks will be assessed against criteria examining the appropriate use of terminology, examples provided, and explanations given to achieve pass, merit, or distinction level results. All evidence must be referenced and submitted before the deadline of October 17th.