project Cthis
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Cthis LTD is seeking £250k investment for a new technological package that allows new ways of advertising, messaging, disaster planning and public engagement. It involves a communication platform that can be used by advertisers, governments, and facilities like retirement homes. The company founders have extensive experience in sales, technology, accounting, and the public/private sectors. They provide an overview of their business model and identify potential customers. Initial sales opportunities could provide £500k in revenue. Financial projections show the potential for growth and profit with investment.
project Cthis
- 1. Introducing A Business:A Vision in Communication ™A PRESENTATION FROM Cthis LTDA PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 2. FactsSteve Jones (MD) Jeff Greening (OD) Paul vd Westhuizen (TD) New way of engaging with people New way of AdvertisingNew way of MessagingNew way of Disaster PlanningALL IN ONE NEAT TECHNOLOGICAL PACKAGEWe need an investment of £250K TO MOVE FORWARD aggressivelyAdvertising expertise is a skill we needA PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 3. HOW IT WORKSSECTION 1A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 4. A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 5. Our thinkingThe principle is sound:Full market research on competitive products
- 7. Lot of Interest to date
- 8. It’s a ‘need ‘and not a ‘nice to have’We like the:Maturity of our target markets
- 9. Technology we are using
- 10. Scope of its application for our customers
- 11. Ease of manufacture, distribution and support
- 12. Ease of use for the customer
- 13. Concerns are:
- 14. Finance to accelerate sales
- 15. Keeping ahead to reap the benefits for a business sale
- 16. Future proof investment - R&D funding
- 17. We see more emphasis on:A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 18. ABOUT Cthis LTDSECTION 2A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 19. The Business ModelA PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 20. WHY Cthis Limited – who benefits?The InvestorVast experience at all levels of salesWell connected in public sector circlesOperate at ‘C’ levelAt the front line of innovationDistinguished careers by the team membersUnderstand the issues of SME’s entering new marketsFinancial sector experienceExperience in ROI calculationsThe CustomerAdvertisers
- 21. Increase market share and revenue
- 22. Revolutionise the current way of advertising and be the preferred choice
- 23. Local and Central Government
- 24. will have a way of introducing new money into the exchequer and
- 25. provide added value services to the citizen;
- 27. have anew way of communicating with their clients with
- 28. a solution that pays for itself.A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 29. opportunitiesSECTION 3A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 30. Current Sales OpportunitiesBelfast City CouncilOn trial for internal communication to blue collar workforce£48k budget for the trial and installAccount Mgt to promote Cthis within the province (Police, Leisure Centres)Circa £250k in year 2012Virgin Media Launch of digital broadband products in Virgin storescirca £100k 1st yearAdvertising revenue of Virgin Media is £100m per yearOur business model is 1/3 advertising revenueAccount Mgt- circa conservative £250k per year from 35 storesB&QPosition of Cthis Screen at store entrance to promote product offers hourlyTrial sites in the 1st year circa £100kAccount mgt - circ 340 stores @ £50k per store each year = £17m! Alvolution HouseInstalled at the Technology Centre visited by Councils, Housing Associations, NHS (PCT’s)Lead generation circa £100k per annumA PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 31. Financials as a summaryStart Up ↓ Sales Cost ->A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 32. Financials as a summaryBalance Sheet↓ Cash Flow->A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 33. conclusionSECTION 4A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 34. Win-Win Results - Why?We, jointly, will enter into the market secure in the knowledge that the correct strategy is employed Cthis will gain traction and significant recognition as a major media playerThe timing is perfect for new entryCthis can start to influence what happens in the digital advertising spaceRealistic investment for great reward adding value to what has been invested Solid management teamWe work as a single team with good humour and enjoymentWe are totally committed to its success as phase 1, phase 2 and beyondWe have all put our energy into this project with others wishing to join usLoyalty, truth and decisiveness is our mantraProfessionalism at all times with our stakeholders, customers and suppliers. A strategy, to get on the Information dissemination agenda is Key, and it must start nowA PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 35. Profile of Steve JonesThe founder Stephen Gary Jones has an ICT and Business Process background working within the private and public sector. He is also, as an individual, a main board non-executive director of SOCITM, the UK organisation for ICT professionals in the public sector including Charities. His interest in new technology and entrepreneurial design and creativity delivers to the market interesting and rewarding ideas for senior managers and directors to use.
- 36. Steve commenced employment with GCHQ (UK Intelligence) based in Cheltenham. Indoctrinated to the highest level of security he was responsible for interpreting signals using the latest computer technology and delivering this analysis to the staff within GCHQ and offshore representatives.
- 37. Continuing his career in the public sector, Stephen acted in several consultancy roles within central and local government, including a two year civilianisation programme in Norfolk on behalf of the Home Office and Norfolk County Council, reporting directly to the Chief Constable.
- 38. Stephen was seconded to the National Computing Centre to create a ‘drop in centre’ for companies who need to learn more about ICT. This entailed working with Business Link throughout the UK.
- 39. Working with the big IT companies in the UK, Stephen won large complex contracts within the public sector. Working at CEO level, Stephen became Director of Sales in these organisations.
- 40. Recent emphasis has been directed at energising other entrepreneurs, in the technology sector, by creating SME’s and helping them grow successfully.A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 41. Profile of the TeamJeff Greening joined the Moment UK team as the company accountant, but quickly had his role expanded due to his office management, personnel and presentation skills.
- 42. He was initially trained as an electronic engineer and S.E.I electronics before moving into accountancy in 1999. He was offered a position at KPMG. There he worked as an auditor, checking financial records and office procedures while completing his accounting qualifications. He stayed with the accounts firm until moving to London and starting his own accounts business.
- 43. In London he discovered a flair for presentation and teaching, and moved into teaching within the community. He was soon offered employment with several London Boroughs and completed his Cert Ed in the prestigious Institute of Education in central London.
- 44. After moving back to the Midlands, Jeff was offered work teaching within the prison service. He was quickly promoted to running a centre within a local prison. Here he lead a team of 20 and ran all of the operations and procedures for this centre.
- 45. In 2009 he joined the Moment UK team. He is responsible for office operations and financial procedures.A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
- 46. Profile of Steve Jonesinformation & computer technology with business process MGT
- 47. sales management at Director level
- 48. a main board non-executive director of SOCITM, the UK organisation for ICT professionals in the public sector including Charities
- 49. an officer within GCHQ (UK Intelligence) based in Cheltenham
- 50. organisation & method consultancy roles within central and local government
- 51. consultancy @ the National Computing Centre
- 52. won large complex contracts within the public sector
- 53. energising other entrepreneurs, in the technology sector, by creating SME’s and helping them grow successfullyProfile of Jeff Greeningtrained as an electronic engineer and S.E.I electronics position at KPMG as an auditor, checking financial records and office procedures at West Midland based companiesflair for presentation and teaching, and moved into teaching teaching within the prison service leading a team of 20 and ran all of the operations and procedures for the teaching centrejoined the team as the company accountantA PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL