Project Loon is Google's initiative to provide internet access to rural and remote areas using high-altitude balloons. The balloons float in the stratosphere and work together to connect people on the ground. In 2013, Google launched a pilot test involving 30 balloons over New Zealand that successfully provided internet access to 50 test users. Project Loon aims to continue expanding its pilot program to create continuous connectivity around the 40th parallel south latitude using balloons and renewable energy sources.