This document presents a study on investment preferences of business owners in Kolhapur City, India. It discusses different types of investments like stocks, bonds, and cash equivalents. It finds that 20% of respondents prefer investing in the stock market. The study aims to understand various investment avenues and measures taken by customers. It was conducted through questionnaires with 100 business owners and collecting data from the SP Wealth company. The study focuses on creating investment awareness among new investors.