Project Shakthi by HUL
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The Shakti Entrepreneur Program trains underprivileged rural women to manage micro-businesses, allowing them to earn an average of $16 per month and double their household income. Piloted in 2001, it has scaled up to a network of 25,000 entrepreneurs across 15 states. This network acts as local endorsers, reaching 100 million people and contributing to market growth for brands, with 15% of HLL's rural business coming from districts where Shakti operates.
Project Shakthi by HUL
- 2. SHAKTHI ENTREPRENEUR PROGRAM • Micro-enterprise opportunity • Underprivileged rural women are appointed as Shakti Entrepreneurs and trained to manage micro-businesses • Average earnings per entrepreneur: $16 per month – doubling monthly household income – supplementing other income • Piloted in 2001, scaled up rapidly – Now a network of 25,000 entrepreneurs in fifteen states
- 3. IMPACT • A network of local, credible brand endorsers, reaching 100 million people • Market growth and brand equity – significant increase in penetration and market shares • 15% of HLL’s rural business in districts of operation • Deterrent to counterfeits – counterfeit industry is 10-15% of total • Unique direct to consumer channel – Contact with two million rural homes every month