Shakti project SIDDANNA M BALAPGOL
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HUL's Shakti Project aims to increase rural distribution and empower underprivileged women. It provides livelihood opportunities to about 45,000 women across 15 Indian states. Women selected as "Shakti Amma" entrepreneurs are trained and invest 20,000 rupees to buy and sell products door-to-door or in shops, making a 10% margin. "Shakti Vani" spreads health, hygiene, and women's empowerment messages. "I-Shakti" gives rural people internet access via local language content on kiosks. "Shaktimaan" employs men on bicycles to further distribution and sales while enhancing Shakti family incomes.
Shakti project SIDDANNA M BALAPGOL
- 1. Shakti Project HUL's rural initiative which targets small villages with population less than 2000. Aim – To increase the company's rural distribution reach. To empower underprivileged women by providing income-generating opportunities, education and access to relevant information. Combines the social objective with business strategy. Started in 2001 with 17 women in two states. Today, it provides livelihood enhancing opportunities to about 45,000 women in 15 Indian states and provides access to quality products across 100,000+ villages and over 3 million households every month. Shakti Amma – Women from the village are selected as Shakti entrepreneurs and trained. She is asked to put up Rs 20,000 as investment which is used to buy products for selling. The products are then sold door-to-door or through petty shops at home. On an average a Shakti Amma makes a 10% margin on the products she sells. Shakti Vani – Works to improve the quality of life in rural India, by spreading awareness of best practices in health and hygiene. Trained communicators visit schools and village congregations to spread messages on sanitation, good hygiene practices and women empowerment. Serves as a rural communication vehicle and helps the Shakti entrepreneurs in their sales. i-Shakti – an IT-enabled community portal established across the state of Andhra Pradesh in 2004. Designed to give rural people access to information via a network of village “kiosks” containing internet linked computers run by entrepreneurs. Villagers can access free content, developed in their local language,
- 2. Or email questions on a wide range of topics, including Unilever products, health and hygiene, agriculture, education, finance and employment Shaktimaan – In 2010-11, men of the Shakti families were given bicycles to cover surrounding villages to increase HUL’s distribution and sales as well as enhance the income of Shakti families. Chosen based on his location advantage and his proximity to Villages which are to be covered. There are now 30, 00 Shaktimaans across India. It is estimated that the Shaktimaan would earn more due to the arduous task he has been given to perform