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December 9, 2009 Carmine Porco,  Prescient Digital Media The Promise of Web 2.0 Inside the Firewall Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Who is this guy? Work with clients to plan, deliver & measure successful intranet and Internet sites Experience with a number of organizations Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
MyWorkspace © 2009 Prescient Digital Media © 2009 Prescient Digital Media
Intranet 2.0 Promise Potential to deliver tremendous value Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity Frequently low investment/high return
Finding information 30%  of information workers’ time is spent finding information At a  cost of $18K  each year per employee in lost productivity Collectively, the time spent looking for info translates to an estimated  5.4 billion lost hours  per year  (US corporations)‏ Source: Center for Media Research © 2009 Prescient Digital Media
Untapped Expertise 67% believe there are colleagues who can help them do their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek or share knowledge 38% don’t get asked for their help & information Source: Harris Interactive and Tact Knowledge Systems © 2009 Prescient Digital Media
Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t)   (Aberdeen Group) ‏ Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t)  (Aberdeen Group) ‏ Sabre has already attributed $500k in savings to their employee social networking tool  (Sabre) ‏ Cisco attributes $millions in savings to their wikis  (Cisco) ‏ Employees with the most extensive digital networks are 7% more productive than their colleagues  (MIT) ‏ Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Employee Recruitment/Retention 39 per cent  of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube. A further  21 per cent  indicated that they would feel ‘annoyed’ by such a ban.  The problem is less acute with 25 to 65 year-olds, of whom just  16 per cent  would consider leaving and 13 per cent would be annoyed   Source: Telindus © 2009 Prescient Digital Media © 2009 Prescient Digital Media
The (sometimes) unspoken hope… Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution Can we leave our hopelessly  broken intranet to die and  just use cool new tools?
Intranet or Frankenstein’s Monster? Its parts are bolted together from various sources, some of which aren’t quite official Some of its parts are missing and some expired a long time ago It lacks a brain and has taken on a life of its own Your audience runs screaming when told to interact with it It frightens its creator Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
Intranet 2.0 Risk Employees move without you A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not © 2009 Prescient Digital Media
The definition of insanity Why do many intranets fail? The same technology that made Internet revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive sponsorship Extremely political: stake out space in cyber space and defend to the death Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution Prescient Intranet 2.0 Global Study
Source: Prescient Intranet 2.0 - Global Study © 2009 Prescient Digital Media Why?
Low satisfaction Poor
Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution Why not?
Forrester Enterprise 2.0 TechRadar Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Intranet 1.0  ->  Intranet 2.0 Corporate news ->  Submit news Executives speech ->  Executive blog Taxonomy  ->  Folksonomy Quick poll ->  Discussion forums Annual broadcast ->  Regular podcast CMS ->  Wikis Directories (A-Z) ->  Tagging Sticky content ->  RSS © 2009 Prescient Digital Media
Web 2.0   (thanks to Shel Holtz)‏ Conversation-enabled publishing platforms Blogs, podcasts, Technorati Social networks Facebook, LinkedIn, MySpace Social bookmarking Delic.io.us, Digg, StumbleUpon Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence networks (micro-blogging)‏ Twitter, YouAre Content sharing sites YouTube, Flickr, ePinions.com Virtual networking platforms Second Life, There.com © 2009 Prescient Digital Media
Start Paddling! © 2009 Prescient Digital Media
Measurable Benefits?  McKinsey Global Web 2.0 Survey © 2009 Prescient Digital Media
Social Networking : P & G P&G PeopleConnect Knowledge worker productivity Users were already networking  Professional Profiles Social graphs Activity streams  Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
SabreTown: Designed for Adoption Landing page includes: Network activity stream (right side) Shows who’s doing what A personalized widget (middle left) Each member can import whatever content they want Questions relevant to each user (center) Tag clouds showing “most discussed” subjects (bottom left) Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
SabreTown: Designed for Adoption Profile includes: Personal photos Contact Information Karma stats Earn karma by doing good in the community Karma gives you extra privileges, like extra spots for photos Sticky notes Give a colleague a shout-out Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
Killer App: Q&A © 2009 Prescient Digital Media
Rapid adoption 65% of employees join in first three months More than 90% participation rate after 1 yr Frequent use 60% of questions answered within 1 hr of posting Each question posted receives an avg of 9 answers Faster speed-to-market People find information faster New-hires ramp up faster Growing cost savings US$500,000 hard cost savings in yr 1 Social Networking Results  © 2009 Prescient Digital Media
Leaders set the tone Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
© 2009 Prescient Digital Media
Best Buy: BlueShirtNation (BSN)‏ Encouraged employees to participate in a video contest that promoted their 401k plans BSN helped increase the number of employees signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10 th  increase in employee engagement will increase single store sales $100k © 2009 Prescient Digital Media
Blogs engage employees Source:  Innovative Intranet Tools to Captivate Employees,   Jean Gaetano, National City © 2009 Prescient Digital Media
Encyclopedia of the United States Department of State Source:  Innovative Intranet Tools to Captivate Employees,   Jean Gaetano, National City © 2009 Prescient Digital Media
Kicked in the Tweets Source:  Innovative Intranet Tools to Captivate Employees,   Jean Gaetano, National City © 2009 Prescient Digital Media Department of Foreign Affairs “ Rule No 1: Don’t post anything… you wouldn’t want to red on the front page of your newspaper “ Terrible leader” “ Rednecks”
Planning for intranet 2.0 success An intranet is a process, not an event Confirm the need and value Know how to measure within your business It’s NOT “Shoot, ready, aim” Start with a metrics-driven plan Support with strategy and governance Ongoing maintenance You can’t miss what you can’t measure Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
It’s About People Find the right person to get the information you need Do all the people need the same knowledge? Who’s leading the people? What does the company want their people to know? What technology will your people use? Technology doesn’t make the crowd wise Who’s responsible? Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution
9 Recommendations Leadership  – Senior management must set the tone Plan  - Planning is an essential requisite for success Benchmark  - Understand the ingredients of a good blog, wiki  Engage  – gather input and feedback from employees early in the planning process; act quickly on necessary changes Governance  – every tool needs an owner and a policy
9 Recommendations Technology  – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs  Refresh  – keep your content and tools relevant and fresh Monitor  - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike  Measure  - Document the link between social media & the business & develop & track KPIs
Your homework Are you an employer of choice? Many organizations have or are planning to adopt 2.0 tools – are you behind the competition?
www.PrescientDigital.com www.PrescientDigital.com
Carmine Porco G.M. & V.P. Client Delivery Prescient Digital Media © 2009 Prescient Digital Media cporco@prescientdigital.com  www.PrescientDigital.com www.Twitter.com/carmineporco www.Twitter.com/intranet2  www.Facebook.com  Search & join: Intranet Global Forum
Intranet Methodology Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Audience Analysis Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Intranet Ecosystem Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Strategic Prioritization Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution PL = Post Launch
Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
If all you have is a hammer… MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: Strictly Confidential  © 2009 Prescient Digital Media  Not For Distribution

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Promise Of Web 2.0 Inside The Firewall Fed Press Dec 9

  • 1. December 9, 2009 Carmine Porco, Prescient Digital Media The Promise of Web 2.0 Inside the Firewall Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 2. Who is this guy? Work with clients to plan, deliver & measure successful intranet and Internet sites Experience with a number of organizations Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 3. MyWorkspace © 2009 Prescient Digital Media © 2009 Prescient Digital Media
  • 4. Intranet 2.0 Promise Potential to deliver tremendous value Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity Frequently low investment/high return
  • 5. Finding information 30% of information workers’ time is spent finding information At a cost of $18K each year per employee in lost productivity Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‏ Source: Center for Media Research © 2009 Prescient Digital Media
  • 6. Untapped Expertise 67% believe there are colleagues who can help them do their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek or share knowledge 38% don’t get asked for their help & information Source: Harris Interactive and Tact Knowledge Systems © 2009 Prescient Digital Media
  • 7. Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏ Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group) ‏ Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏ Cisco attributes $millions in savings to their wikis (Cisco) ‏ Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ‏ Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 8. Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube. A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban. The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed Source: Telindus © 2009 Prescient Digital Media © 2009 Prescient Digital Media
  • 9. The (sometimes) unspoken hope… Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Can we leave our hopelessly broken intranet to die and just use cool new tools?
  • 10. Intranet or Frankenstein’s Monster? Its parts are bolted together from various sources, some of which aren’t quite official Some of its parts are missing and some expired a long time ago It lacks a brain and has taken on a life of its own Your audience runs screaming when told to interact with it It frightens its creator Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 11. Intranet 2.0 Risk Employees move without you A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not © 2009 Prescient Digital Media
  • 12. The definition of insanity Why do many intranets fail? The same technology that made Internet revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive sponsorship Extremely political: stake out space in cyber space and defend to the death Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 13. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Prescient Intranet 2.0 Global Study
  • 14. Source: Prescient Intranet 2.0 - Global Study © 2009 Prescient Digital Media Why?
  • 16. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Why not?
  • 17. Forrester Enterprise 2.0 TechRadar Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 18. Intranet 1.0 -> Intranet 2.0 Corporate news -> Submit news Executives speech -> Executive blog Taxonomy -> Folksonomy Quick poll -> Discussion forums Annual broadcast -> Regular podcast CMS -> Wikis Directories (A-Z) -> Tagging Sticky content -> RSS © 2009 Prescient Digital Media
  • 19. Web 2.0 (thanks to Shel Holtz)‏ Conversation-enabled publishing platforms Blogs, podcasts, Technorati Social networks Facebook, LinkedIn, MySpace Social bookmarking Delic.io.us, Digg, StumbleUpon Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence networks (micro-blogging)‏ Twitter, YouAre Content sharing sites YouTube, Flickr, ePinions.com Virtual networking platforms Second Life, There.com © 2009 Prescient Digital Media
  • 20. Start Paddling! © 2009 Prescient Digital Media
  • 21. Measurable Benefits? McKinsey Global Web 2.0 Survey © 2009 Prescient Digital Media
  • 22. Social Networking : P & G P&G PeopleConnect Knowledge worker productivity Users were already networking Professional Profiles Social graphs Activity streams Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 23. SabreTown: Designed for Adoption Landing page includes: Network activity stream (right side) Shows who’s doing what A personalized widget (middle left) Each member can import whatever content they want Questions relevant to each user (center) Tag clouds showing “most discussed” subjects (bottom left) Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 24. SabreTown: Designed for Adoption Profile includes: Personal photos Contact Information Karma stats Earn karma by doing good in the community Karma gives you extra privileges, like extra spots for photos Sticky notes Give a colleague a shout-out Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 25. Killer App: Q&A © 2009 Prescient Digital Media
  • 26. Rapid adoption 65% of employees join in first three months More than 90% participation rate after 1 yr Frequent use 60% of questions answered within 1 hr of posting Each question posted receives an avg of 9 answers Faster speed-to-market People find information faster New-hires ramp up faster Growing cost savings US$500,000 hard cost savings in yr 1 Social Networking Results © 2009 Prescient Digital Media
  • 27. Leaders set the tone Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 28. © 2009 Prescient Digital Media
  • 29. Best Buy: BlueShirtNation (BSN)‏ Encouraged employees to participate in a video contest that promoted their 401k plans BSN helped increase the number of employees signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10 th increase in employee engagement will increase single store sales $100k © 2009 Prescient Digital Media
  • 30. Blogs engage employees Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City © 2009 Prescient Digital Media
  • 31. Encyclopedia of the United States Department of State Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City © 2009 Prescient Digital Media
  • 32. Kicked in the Tweets Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City © 2009 Prescient Digital Media Department of Foreign Affairs “ Rule No 1: Don’t post anything… you wouldn’t want to red on the front page of your newspaper “ Terrible leader” “ Rednecks”
  • 33. Planning for intranet 2.0 success An intranet is a process, not an event Confirm the need and value Know how to measure within your business It’s NOT “Shoot, ready, aim” Start with a metrics-driven plan Support with strategy and governance Ongoing maintenance You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 34. It’s About People Find the right person to get the information you need Do all the people need the same knowledge? Who’s leading the people? What does the company want their people to know? What technology will your people use? Technology doesn’t make the crowd wise Who’s responsible? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 35. 9 Recommendations Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good blog, wiki Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes Governance – every tool needs an owner and a policy
  • 36. 9 Recommendations Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs Refresh – keep your content and tools relevant and fresh Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike Measure - Document the link between social media & the business & develop & track KPIs
  • 37. Your homework Are you an employer of choice? Many organizations have or are planning to adopt 2.0 tools – are you behind the competition?
  • 39. Carmine Porco G.M. & V.P. Client Delivery Prescient Digital Media © 2009 Prescient Digital Media cporco@prescientdigital.com www.PrescientDigital.com www.Twitter.com/carmineporco www.Twitter.com/intranet2 www.Facebook.com Search & join: Intranet Global Forum
  • 40. Intranet Methodology Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 41. Audience Analysis Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 42. Intranet Ecosystem Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 43. Strategic Prioritization Strictly Confidential © 2009 Prescient Digital Media Not For Distribution PL = Post Launch
  • 44. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  • 45. If all you have is a hammer… MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Editor's Notes

  • #32: Diplopedia, billed as the Encyclopedia of the United States Department of State, is a wiki running on the State internal Intranet, called "OpenNet". It houses a unique collection of information pertaining to diplomacy, international relations, and Department of State tradecraft. The wiki may be used by U.S. foreign affairs agencies domestic and abroad with State intranet access. It is also available to the United States intelligence community and other national-security related organizations using the Intelink-U network as a mirrored, read-only archive. Both sites are rated by the government as Sensitive but Unclassified. The wiki on either network is not open to the public. Diplopedia is a project of the Office of eDiplomacy (eDip), located in the Bureau of Information Resource Management within the Department of State. Diplopedia uses MediaWiki, the same software used by the Wikipedia free-content encyclopedia project.[1]
  • #33: Facebook chatterboxes take note: The Department of Foreign Affairs has launched an investigation into a senior Canadian diplomat's use of the popular social networking site to make disparaging remarks about the prime minister and other matters of import. "We are taking this extremely seriously," a high-ranking Foreign Affairs official told us. The government probe follows our recent column about Stephen Rheault-Kihara, a 46-year-old public relations attache posted to the Canadian embassy in Thailand. Despite his profession's general devotion to discretion, the veteran Canadian diplomat recently left 18 months of banter on his Facebook "wall" open for the world to read. Rheault-Kihara's exchanges with friends in high places included some decidedly undiplomatic opinions of Stephen Harper as a "terrible leader," and Conservative cuts to arts funding as the work of "rednecks." While many Canadians might agree with his views, sharing them with foreign governments and anyone else with Internet access likely is not in the handbook of effective diplomacy abroad. For its part, Foreign Affairs at first issued an official statement -- known generically in this office as condensed fog -- claiming privacy laws prevent the department from discussing specific cases of alleged misconduct. "The department takes any allegation of a breach of policy very seriously," Foreign Affairs said in its prepared statement, adding violations can lead to "administrative or disciplinary measures." Well, duh. It also notes the department has policies regarding the use of government computers and social networking sites such as Facebook. One would certainly hope. (For the record, it took Foreign Affairs just over 51 hours to produce that piece of enlightenment.) Whatever the outcome of the Facebook probe, the incident is sure to be a warning shot heard around the federal government -- and likely around every sensitive organization both public and private. Rule No. 1: Don't post anything on social networking sites you wouldn't want to read on the front page of your newspaper. Needless to say, our report sparked some heated debate and an array of colourful responses from around the world. A number had particular fun with the offending diplomat's Facebook comments that Greg Weston is a lazy, good-for-nothing something, but not a journalist. We've been called a lot worse. The story that prompted Rheault-Kihara to excoriate your faithful scribe on Facebook was partly about Foreign Affairs cancelling a traditional three-week, cross-Canada junket for all new foreign service recruits to help them get to know their own country. We had taken a gentle poke at the program, and at the Ottawa-based diplomatic newspaper, Embassy, for splashing the junket-junking across its front page as though we were witnessing the death of canapes and limos. In response, the latest edition of Embassy featured a lengthy and spirited defence of the three-week freebie, written by former diplomat David Jones, who called our criticism of the cross-country tour "over the top." "A diplomat must represent his country's interests abroad," Jones wrote, "but to do so, he must first understand his own country. That is why domestic travel is incredibly invaluable for new Canadian diplomats." Turns out the guy making the case that all newbie foreign service officers need to know Canada better is, ahem, a former American diplomat. Now there's something for Facebook. greg.weston@sunmedia.ca