Proposal Writing with Sher Shah Rahim
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The document outlines the essentials of proposal writing, emphasizing its importance for securing funding from donors. It provides a structured approach to drafting proposals, including key components such as executive summary, organization description, problem statement, goals, methodology, budget, and monitoring and evaluation plans. Additionally, it highlights best practices and common pitfalls to avoid when crafting a proposal to enhance its attractiveness and effectiveness.
Proposal Writing with Sher Shah Rahim
- 1. Proposal Writing with Sher Shah Rahim
- 2. Who we are? • CoWorthy | The most affordable co-working space • Sher Shah Rahim | President at IAP, Managing Partner at CoWorthy, Founder at Reload, Jury at WSA, Mentor at UNDP • Matiullah Rahmaty | President at BrightPoint, Managing Partner at CoWorthy, Director at Founder Institute, ImpACT, ARTO
- 3. Before we start • Put your phones on Silent Mode • Icebreaker
- 4. Proposal Writing? • A proposal is your best opportunity to promote your business • Most corporates spend up to 75% of their budget on marketing • Donors will decide to finance your project or not based on your proposal • A proposal must have thoughtful planning
- 5. Outline • Finding the right funding source • Package an attractive proposal • The DON’Ts • The DOs • Proposal Structure • Final Check
- 6. Funding Source • Which Donor has a target compatible to your service? • How does each Donor evaluate proposals? • Do they require a partnership? Gender equity? Experience? • Is it for profit or for non-profit? • Do you meet the requirements? Notes: • Your proposal is often the only way for the donor to consider you • Write a proposal only when your idea/project is well thought of • Fit the donor’s guideline
- 7. Proposal Packaging • Follow Logical Framework Approach • Background -> Problem -> Solution -> Sustainability • Cover letter • User letterhead, mention project title, purpose, requested amount, POC, and list of attached documents. • Project Proposal • Title page with logo • Table of content • Executive Summary • Detailed Proposal • Annexes • Requested Documents
- 8. The DON’Ts • Don’t leave a problem unsolved • Don’t identify outcomes that don’t correspond to a problem • Don’t identify problems for which you don’t have a solution • Don’t propose activities that are not related to problems and outcomes • Don’t list human resources that don’t add up to the project
- 9. The DOs • Pay attention to language • Use simple language • Use future tenses • Be concise and logical • Avoid spelling mistakes • Pay attention to the layout • Use your organization’s logo on the first page • Use headers and footers • Use clear titles and paragraphs • Add table of content (Automatic) • If hardcopy, submit in standard paper size (A4) • If softcopy, submit in PDF
- 10. Proposal Structure • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes
- 11. A short break….
- 12. Executive Summary • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • This is the first part that is read • Sometimes the only part that is read • It can be used by the donor to communicate to others about your project • What do you propose to do? • Where? Why? For whom? With Whom? For how long? • Write it last • Do it carefully • Keep it short
- 13. Organization • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Establish credibility • Display capability • Should not be too long • Attach appendix as a brochure • Who are you? • Philosophy/ • History, Experience? • Organizational Structure • Registrations, Certifications, Partnerships
- 14. Organization • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Who took the initiative? • Is this the first phase or an extension? • If extension, what were the previous results? • Who else operates in this field? • Demonstrate that you know the local context very well • You have the experience needed • You have been successful in the past
- 15. Problem • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • A good problem should: • Concern people • Be concrete and demonstrated • Be solvable • Come from a demand • Be an emergency or priority • What’s the problem? • The scope and size of the problem • What are the effects • Why does it have to be addressed? • Why now and not later?
- 16. Goals • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Describe long-term goals • Describe outcomes • Specific • Measurable • Acceptable • Timely
- 17. Beneficiaries • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Clearly identify direct and indirect beneficiaries • How many? • Where? • Characteristics? • Specify how and at what stage they will be involved in the project
- 18. Methodology • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Partners • Project Implementation • Activities • Risks and Assumptions • Means/Resources/Tools/HR • Try to use diagrams, charts, tables
- 19. Budget • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget • Monitoring and Evaluation • Sustainability • Annexes • Usually a separate document • Budget spreadsheet • Explanations and justifications • Carefully follow requirements • Divide your budget into line-items
- 20. M&E • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Monitoring: to assess whether your project activities are on track • Evaluation: to assess whether your project is effective, efficient, has an impact, is relevant and sustainable • What will be monitored and why? • By whom? • How often? • Tools and methods?
- 21. Sustainability • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Donors want to be sure that their investment will not be lost at the end of the project and that you are already planning phasing out of the project.
- 22. Annexes • Executive Summary • Organization Description • Project Background • Problem Statement • Goal and Objectives • Beneficiaries • Proposed Methodology • Partners • Project Implementation • Activities • Risks and Assumptions • Means • Budget (usually separate document) • Monitoring and Evaluation • Sustainability • Annexes • Registrations • Financial Statement • Letters of Recommendation • Experience Sheet • Other Requirement by Client • Refer to appendixes in the proposal
- 23. Final Check Always do a final check by someone else
- 24. Thank You