SlideShare a Scribd company logo
4
Most read
9
Most read
19
Most read
W
E
L
C
O
M
E
MOTIVATION
FOR
PROSOCIAL BEHAVIOR
By,
SREEJA GANGADHARAN P
Topics Under Discussion
• Pro-social Behavior
• Empathy-Altruism
• Negative State Relief
• Empathetic Joy
• Genetic Determinism
Prosocial Behavior
• Prosocial Behavior—helpful
action that benefits other people
without necessarily providing
any direct benefits to the person
performing the act, and may
even involve a risk for the
person who helps
Type of
Behavior
Defining Prosocial Behavior
Prosocial
Behavior
Benevolence
Pure Altruism
Definition Example
Any action
intended to
benefit
another
(regardless
of motive)
Giving a
large tip to a
waiter to
impress your
boss with
your
generosity
Type of
Behavior
Prosocial
Behavior
Benevolence
Pure Altruism
Definition Example
Benefits
another
intentionally
for no
external
reward
Sending $20
to a charity
to make
yourself feel
good inside
Type of
Behavior
Defining Prosocial Behavior
Prosocial
Behavior
Benevolence
Pure Altruism
Definition Example
Benefits
another
intentionally
for no
external or
internal
reward
Jumping on
a railroad
track to help
a stranger
who has
fallen
Empathy-Altruism
–Empathy-Altruism: It feels good to help
others
• Empathy-Altruism Hypothesis (Batson
et al., 1981)—prosocial behavior is
motivated solely by the desire to help
someone in need
–People are more likely to help others
for whom they feel much empathy.
A2 PSYCHOLOGY LANA CROSBIE 9
The Empathy –Altruism
Hypothesis.
• There are two main emotional reactions that
occur when we observe someone in distress
• Empathetic Concern- focus upon the other persons
needs and motivated to reduce it.
• Personal Distress- Concern with ones own
discomfort added with the motivation to reduce
it.
She might still be alive today…
Negative-State Relief
–Negative-State Relief: Helping makes one
feel better
•Negative-State Relief Model (Cialdini
et al., 1981)—prosocial behavior is
motivated by the bystander’s desire to
reduce his or her own uncomfortable
negative emotions
Empathic Joy
–Empathic Joy: Helping as an accomplishment
• Empathic Joy Hypothesis (Smith et al.,
1989)—prosocial behavior is motivated by
the positive emotion a helper anticipates
experiencing as the result of having a
beneficial impact on the life of someone in
need
–Feedback about the impact of the act
needs to be given.
Genetic Determinism
–Genetic Determinism: Helping as an
Adaptive Response
•Genetic Determinism Model (Pinker,
1998)—behavior is driven by genetic
attributes that evolved because they
enhanced the probability of
transmitting one’s genes to future
generations
–Reciprocal Altruism—cooperative
behavior among unrelated individuals
that benefits both individuals because
when A helps B, B is motivated to
reciprocate at some point by helping
A, which also benefits the larger
group to which both A and B belong
Evolutionary Factors in Helping:
The “Selfish Gene”
• What is important is survival of the
individual’s genes, not survival of the
fittest individual
• Kinship selection is the tendency to help
genetic relatives
–Strongest when biological stakes are
particularly high
80
60
2
0
0
High
(parents
,
siblings,
children
)
Cunningham et al. (1995)
Percentage
Volunteering
to Help
40
Degree of Relatedness
Mod.
(grand-
parents
)
Low
(first
cousins
)
None
(attracti
ve
stranger
s)
prosocial behaviour
CONCLUSION
• People engage in many prosocial behavior
and this behavior is based , in part of
selfish and in part on unselfish motives.
There are many hypothesis which tries to
explain such behavior like Empathy-
Altruism,Negative State Relief Empathetic
Joy and Genetic Determinism
Keywords
• Pro-social Behavior
• Empathy-Altruism
• Negative State Relief
• Empathetic Joy
• Genetic Determinism
• Inclusive Fitness
• Selfish Gene
• Benevolance
Reference
• Baron R. A, Byrans Combe N.R. (2009). Social
Psychoogy 11th Edison, New Delhi, Prentice
Hall.
• Elliot Aronson, Timothy D. Wilson, and Robin
M Akert, (2010). Social Psychology, 7th edison,
Pearson Publishing.
• Myers D.G (2006). Social Psychology. New
Dehi. Tata McGraw Hill Publishing.
ANK U

More Related Content

PPT
Pro social behaviour social psychology
PPTX
Prosocial behavior ppt final
PPTX
Helping behavior
PPTX
Prosocial behaviour and altruistic Behaviour Determinants
ODP
Prosocial Behaviour
PPTX
Social Psychology
PPT
social psychology
PPTX
Aggression - Social Psychology
Pro social behaviour social psychology
Prosocial behavior ppt final
Helping behavior
Prosocial behaviour and altruistic Behaviour Determinants
Prosocial Behaviour
Social Psychology
social psychology
Aggression - Social Psychology

What's hot (20)

PPT
Prosocial Behavior
PPTX
Group influence - Social Psychology
ODP
Introduction to Social Psychology
PPTX
Social Psychology-Conformity puga
PPT
Social perception
PPSX
Social psychology
PPTX
Prosocial behavior
PPTX
Prejudice (Social Psychology)
PPTX
1 Introduction To Social Psychology
PPTX
PDF
Social cognition
PPTX
Interpersonal attraction (social psychology)
PPTX
Social cognition
PPTX
What is social psychology?
PPTX
Prosocial behavior
PPTX
Prosocial Behavior
ODP
Psychology 102: Social processes, society & culture
PPT
Henry Murray
PPTX
Social cognition
PPTX
Chapter 13 Introduction to Applied Social Psychology
Prosocial Behavior
Group influence - Social Psychology
Introduction to Social Psychology
Social Psychology-Conformity puga
Social perception
Social psychology
Prosocial behavior
Prejudice (Social Psychology)
1 Introduction To Social Psychology
Social cognition
Interpersonal attraction (social psychology)
Social cognition
What is social psychology?
Prosocial behavior
Prosocial Behavior
Psychology 102: Social processes, society & culture
Henry Murray
Social cognition
Chapter 13 Introduction to Applied Social Psychology
Ad

Similar to prosocial behaviour (20)

DOCX
Chapter 8 Pro-social Behaviour.docx
PPTX
Helping behaivior.pptx
PPTX
PROSOCIAL BEHAVIOR in the light of social behavior
PPTX
Detailed_Prosocial_Behavior_Final_New.pptx
PPTX
Prosocial behaviour in social psychology.pptx
PDF
altruisM.pdf
PPTX
ALTRUISM AND HELPING OTHER SENSATION.pptx
PPTX
PPTX
Lecture_16_or_so_Prosocial_Behavior_.pptx
PPTX
ALTRUISM.PPTX
PPT
8377646.ppt8377646.ppt8377646.ppt8377646.ppt
PPT
Ch 8 altruism.ppt
PPTX
Helping others and prosocial behavior
DOCX
Prosocial Behavior helping others - Analysis
PPTX
nadeemspresentation-150614095304-lva1-app6892.pptx
PPTX
altruism in psychology university lecture.pptx
PPTX
Altruism Theories
PPTX
Prosocial behavior
PPTX
Alturism
Chapter 8 Pro-social Behaviour.docx
Helping behaivior.pptx
PROSOCIAL BEHAVIOR in the light of social behavior
Detailed_Prosocial_Behavior_Final_New.pptx
Prosocial behaviour in social psychology.pptx
altruisM.pdf
ALTRUISM AND HELPING OTHER SENSATION.pptx
Lecture_16_or_so_Prosocial_Behavior_.pptx
ALTRUISM.PPTX
8377646.ppt8377646.ppt8377646.ppt8377646.ppt
Ch 8 altruism.ppt
Helping others and prosocial behavior
Prosocial Behavior helping others - Analysis
nadeemspresentation-150614095304-lva1-app6892.pptx
altruism in psychology university lecture.pptx
Altruism Theories
Prosocial behavior
Alturism
Ad

More from Sreeja Gangadharan (8)

PPTX
PPTX
Case Report, MSE
PPTX
Personality Disorders
PPTX
Assessment techniques in Psychology
PPTX
METHDS OF RECRUITMENT1
PPT
Biology of emotions
PPTX
Counseling Sree
DOCX
ATT_1436082840939_Prenatal stress
Case Report, MSE
Personality Disorders
Assessment techniques in Psychology
METHDS OF RECRUITMENT1
Biology of emotions
Counseling Sree
ATT_1436082840939_Prenatal stress

prosocial behaviour

  • 3. Topics Under Discussion • Pro-social Behavior • Empathy-Altruism • Negative State Relief • Empathetic Joy • Genetic Determinism
  • 4. Prosocial Behavior • Prosocial Behavior—helpful action that benefits other people without necessarily providing any direct benefits to the person performing the act, and may even involve a risk for the person who helps
  • 5. Type of Behavior Defining Prosocial Behavior Prosocial Behavior Benevolence Pure Altruism Definition Example Any action intended to benefit another (regardless of motive) Giving a large tip to a waiter to impress your boss with your generosity
  • 6. Type of Behavior Prosocial Behavior Benevolence Pure Altruism Definition Example Benefits another intentionally for no external reward Sending $20 to a charity to make yourself feel good inside
  • 7. Type of Behavior Defining Prosocial Behavior Prosocial Behavior Benevolence Pure Altruism Definition Example Benefits another intentionally for no external or internal reward Jumping on a railroad track to help a stranger who has fallen
  • 8. Empathy-Altruism –Empathy-Altruism: It feels good to help others • Empathy-Altruism Hypothesis (Batson et al., 1981)—prosocial behavior is motivated solely by the desire to help someone in need –People are more likely to help others for whom they feel much empathy.
  • 9. A2 PSYCHOLOGY LANA CROSBIE 9 The Empathy –Altruism Hypothesis. • There are two main emotional reactions that occur when we observe someone in distress • Empathetic Concern- focus upon the other persons needs and motivated to reduce it. • Personal Distress- Concern with ones own discomfort added with the motivation to reduce it.
  • 10. She might still be alive today…
  • 11. Negative-State Relief –Negative-State Relief: Helping makes one feel better •Negative-State Relief Model (Cialdini et al., 1981)—prosocial behavior is motivated by the bystander’s desire to reduce his or her own uncomfortable negative emotions
  • 12. Empathic Joy –Empathic Joy: Helping as an accomplishment • Empathic Joy Hypothesis (Smith et al., 1989)—prosocial behavior is motivated by the positive emotion a helper anticipates experiencing as the result of having a beneficial impact on the life of someone in need –Feedback about the impact of the act needs to be given.
  • 13. Genetic Determinism –Genetic Determinism: Helping as an Adaptive Response •Genetic Determinism Model (Pinker, 1998)—behavior is driven by genetic attributes that evolved because they enhanced the probability of transmitting one’s genes to future generations
  • 14. –Reciprocal Altruism—cooperative behavior among unrelated individuals that benefits both individuals because when A helps B, B is motivated to reciprocate at some point by helping A, which also benefits the larger group to which both A and B belong
  • 15. Evolutionary Factors in Helping: The “Selfish Gene” • What is important is survival of the individual’s genes, not survival of the fittest individual • Kinship selection is the tendency to help genetic relatives –Strongest when biological stakes are particularly high
  • 16. 80 60 2 0 0 High (parents , siblings, children ) Cunningham et al. (1995) Percentage Volunteering to Help 40 Degree of Relatedness Mod. (grand- parents ) Low (first cousins ) None (attracti ve stranger s)
  • 18. CONCLUSION • People engage in many prosocial behavior and this behavior is based , in part of selfish and in part on unselfish motives. There are many hypothesis which tries to explain such behavior like Empathy- Altruism,Negative State Relief Empathetic Joy and Genetic Determinism
  • 19. Keywords • Pro-social Behavior • Empathy-Altruism • Negative State Relief • Empathetic Joy • Genetic Determinism • Inclusive Fitness • Selfish Gene • Benevolance
  • 20. Reference • Baron R. A, Byrans Combe N.R. (2009). Social Psychoogy 11th Edison, New Delhi, Prentice Hall. • Elliot Aronson, Timothy D. Wilson, and Robin M Akert, (2010). Social Psychology, 7th edison, Pearson Publishing. • Myers D.G (2006). Social Psychology. New Dehi. Tata McGraw Hill Publishing.
  • 21. ANK U