Prototype one v1.0sm
- 1. Mike Susol Rapid Prototype One: Observing Awareness 1.0
- 2. Research objective: Develop and deploy an engaging “exercise” related to consumer behaviorism which encourages self-reflection, self-awareness and dialogue.
- 3. Methodology: Using a paper prototype, I asked people to randomly select logos from a bag and arrange them in a way that was “meaningful” to them.
- 5. Inspiration(s): Rorschach psychodiagnostics and Japanese Haiku poetry.
- 6. haiku
- 7. The essence of haiku is "juxtoposition" This is often represented by two images or ideas with a kireji ("cutting word") between them, a kind of verbal punctuation mark which signals the moment of separation and colours the manner in which the juxtaposed elements are related. 5-7-5
- 8. at the ancient pond a frog plunges into the sound of water The best-known Japanese haiku is Bashō's "old pond” (transliteration)
- 14. artist unknown
- 15. Please select a minimum of seven national / international brands and create an arrangement that is meaningful to you. You can use a maximum of two “wild cards” to add a brand or logo as you see fit: Describe the meaning of your arrangement in the box below (use reverse side of paper if necessary): Gender: M F Fill in the corresponding dots: very little very much Age Group: 7-12 13-18 19-34 35-54 55+ Branding influences my behavior: Contact Info (optional): Branding influences behavior of others:
- 19. My observations: convergence, affective, embedded, manipulation, allegiance, juxtoposition, awareness, conversation
- 20. Feedback and considerations: Region, age group, make more conversational, makers vs. average consumer, political branding, randomness vs. restrictions
- 21. Please select a minimum of seven national / international brands and create an arrangement that is meaningful to you. You can use a maximum of two “wild cards” to add a brand or logo as you see fit: Describe the meaning of your arrangement in the box below (use reverse side of paper if necessary): Gender: M F Fill in the corresponding dots: very little very much Age Group: 7-12 13-18 19-34 35-54 55+ Branding influences my behavior: Contact Info (optional): Branding influences behavior of others: Future iteration(s): Build a digital version that allows for larger sample sets with space for socialization and debate and better data collection.