Thesis_MidtermConversation
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Interior design is a multi-faceted profession that applies creative and technical solutions within a structure to achieve a functional and aesthetically pleasing built interior environment. These solutions enhance quality of life for occupants. The document discusses topics like cultural strategy and innovation, environmental experiences, product and service design, and the impact of technology and social media on retail. It proposes studying how item gathering is affected by technology and why recent generations are attached to brands for cultural rather than practical reasons.
Thesis_MidtermConversation
- 2. In•te•ri•or De•sign (n.) Interior design is a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment. These solutions are functional, enhance the quality of life and culture of the occupants and are aesthetically attractive.
- 3. c Cultural Strategy & Innovation Holistic Brand Identity Environmental Experiences credit: http://schwartzrock.com/
- 4. Product Service
- 5. Ecommerce vs. Brick & Mortar Collaborative Consumption “Showrooming” Behavior Economics & Behavioral Psychology Meaningful Play Social Media’s Impact on Purchasing New Technology in Retail
- 6. I intend to study how our “item-gathering” is affected by technology and how/why recent generations cling to brands due to their greater cultural ideology rather than features/benefits.
- 7. “When technology is used not just as a gimmick, but to actually help solve a problem, like cutting a line or getting access to reviews, it creates an elevated experience for the consumer.” Julie Bornstein (Sephora)
- 8. DATA TO MEMENTO OBJECT DATING
- 9. URBANAUTS (HORIZONTAL HOTEL DECENTRALIZED SERVICES) TOOLSHARE CURATION EXCLUS. + ACCES.
- 11. ( POST PURCHASE ) IN STORE NEXT VISIT
- 12. IN STORE POST PURCHASE NEXT VISIT
- 13. Fill your soul sole. TRANSPARENCY + 8 REPEAT GIVING + Your shoes will go to of your friends scanned your TOMS code! You’ve helped contribute ____________ DATA GATHERING ____________ would you like to follow them? $42 to the __________________ turned four today but her shoes were lost in a monsoon. Would you like to help her secure another pair? village this month. yes no yes no SHOES FOR TOMORROW
- 19. BRANDING ! SOCIAL TECH PURPOSE SUSTAINABILITY
- 20. “How can we empower the public, as the new brand champion, in such a way that encourages sustained generosity for the 3BL brands of the future? ”
- 21. avoid becoming a shop-and-compare commodity be selective with technology CHAMPION BRAND enrich and extend your conversation create a deeper, personal connection to the things you purchase (instill value) alleviate stress / provide delight provide “ownership”
- 22. CRAFT
- 23. research method 1 : anthropological mindset investigate patterns of social interaction codes of conduct/social cues 12` method 2 : participatory mindset probe first - then cocreate w/ generative tools ^hÅ
- 24. outcomes shareable infographics/blog an actionable set of potential experiments (case-studies) new tools/artifacts for environment re:brand an environment/experience
- 25. 11/08 11/29 method 1 : passive and method 2 : reimagined artifacts participatory observation define and observe interactions w/ development PRESENT new tech of social disruptive development/ one-on-one interaction/cues shadowing release of co-creation define and of interest (???) probes sessions observe interactions with no-tech marketing create screener t-shirt release - creation of brand Cultural Ideology sketch- synthesis/needs for participants continue to build champion/social Brand Hijacking prototype finding for community infographic Punching In artifacts blended brands completed Draft Schedule