Brick & Pixel: Designing for future retail technology
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The document discusses designing interactions between brick-and-mortar and ecommerce retail that emotionally support shoppers. It explores ideas like selective reveal and progressive disclosure. Design principles are listed like ensuring clarity of goals and embracing the physicality of in-person shopping. The potential for a platform called "Fitwell" is introduced to help visualize fits across brands.
Brick & Pixel: Designing for future retail technology
- 1. SURELY THERE’S A BETTER WAY
- 4. DESIGNING FOR THE FUTURE OF RETAIL TECHNOLOGY
- 6. HOW MIGHT WE DESIGN INTERACTIONS THAT BRIDGE BRICK & MORTAR AND ECOMMERCE IN WAYS THAT EMOTIONALLY SUPPORT SHOPPERS AS AUTHORS OF THEIR OWN EXPERIENCE?
- 9. k“COULD I RESTORE THE POWER OF TOUCH?”
- 11. LOOK MORE CLOSELY AT THE EMOTIONAL CONDITIONS ENSURE CLARITY OF GOALS IMMEDIATE FEEDBACK EMBRACE SELECTIVE REVEAL/ PROGRESSIVE DISCLOSURE BALANCE OPPORTUNITY AND CAPACITY FOR JOYFUL INTERACTION IN EXPRESSING INFORMATION AND OPTIONS BE RESPECTFUL OF THE NUANCED SOCIAL INTERACTIONS THAT NATURALLY TAKE PLACE, DO NOT FORCE MAKE THE CONTRIBUTION VISIBLE SO THAT IT BECOMES THE INTRINSIC REWARD EMBRACE THE PHYSICALITY THAT BRICK & MORTAR ALLOWS FOR DESIGN PRINCIPLES
- 12. NO MEANINGFUL EXPERIENCE CAN BE CREATED WITHOUT FIRST BEING ABLE TO SOLVE A STICKY PROBLEM
- 13. SIZE
- 14. SIMPLIFICATION OF SIZE CONNECTION connecting your individual measurements to the correct size IDENTIFICATION an easier way to identify what size from what brand will fit best VISUALIZATION an easier method of selecting the “best fit” in-store...
- 15. LET’S MAP IT
- 16. ENTRY EXIT c^ NEGATIVEPOSITIVE EXISTING searching trying on discover purchase emotions
- 18. NOW THE BIG QUESTION IS HOW DO WE GET THERE?
- 19. FITWELL A PLATFORM THAT HELPS SHOPPERS VISUALIZE YOUR PERFECT FIT.
- 20. YOU + BRANDS
- 23. button down flannel $48 try on a medium
- 25. PURCHASE SAVE SHARE crew neck tee $35 gold bracelet $68 cropped pant $59
- 26. DON’T FIGHT THE FORCES USE THEM - Buckminster Fuller
- 27. PROCESS