Prototyping & Testing
- 1. Kyued Up Prototype + Test 3.15.14
- 2. E D I P T Empathize Define Ideate Prototype Test
- 3. 1 minute Describe your solution and how it solves the problem.
- 4. What does (their) product do? How does (their) product work? What does it feel like to use (their) product? 1 minute
- 5. What does (their) product do? How does (their) product work? What does it feel like to use (their) product? Value Proposition BENEFITS FEATURES EXPERIENCE
- 6. Value Proposition Canvas Benefits Features Experience Wants Needs Fears Substitutes CustomerProduct
- 8. Determine the key points to communicate Remove everything non-essential Make the key point STAND OUT Guest Speaker Tom Bishop
- 9. Value Proposition Clear, compelling statement about why you are different and worth buying – Steve Blank
- 10. Why: To evolve the idea P Prototype
- 11. The value of an idea is zero unless it can be communicated
- 12. Why: To evolve the idea How: Creating things that will be modified, refined and/or thrown away P Prototype
- 13. Simple does not mean unsophisticated.
- 18. Why: To find out current user experiences, needs, motivations, emotions and values T Test
- 19. Testing Guidelines Plan Define feedback desired Stay neutral Encourage interaction and changes Take notes
- 20. Create an Experience Map 5 minutes
- 21. Write the questions you want to answer for each “moment” 5 minutes
- 22. What kinds of prototypes will help you to answer each question? 5 minutes
- 23. 3 minutes Which question needs to be answered first?
- 25. Keep iterating.
- 26. 1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem? • What are the key aspects of the solution? • How do you know that those qualities are important to the user? (convenience, price, accessibility, etc.) 2. Create a prototype that shows how your solution works • Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video) 3. Test prototype with users to get feedback • Take notes