Proven Linkbuilding Methods
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The document outlines effective link building strategies to improve search engine rankings, explaining the significance of backlinks, internal vs. external links, and link measurement tools. It emphasizes the importance of relevant anchor text and quality backlinks from authoritative sites. The author provides 24 actionable methods for obtaining backlinks, along with contact information for further inquiries.
Proven Linkbuilding Methods
- 1. Proven Linkbuilding Secrets & Strategies for Better Search Engine RankingsBy Neil Lemons – Internet Marketing Specialist LevelTen Interactive @LevelTen_Neil, @Neil_Lemons
- 2. What You Will LearnWhat is a backlink? Internal vs. External linksWhy do backlinks matter for SEO?Link measurement & analysis tools (how many and who is linking, etc)The importance of relevant anchor textWhat are “Quality” backlinksFollow vs.NoFollow24 Ways to get backlinks right now---------------------------------------My promise to you: You will walk away today with at least a few real world methods for building links.
- 3. What is a backlink?A backlink is an external link from a 3rd party website to your own. What abacklink is not?An internal link from a page within your site.
- 4. A link on yoursite to another. Internal vs. External LinksInternal links are hyperlinks linking your website’s pages together. Examples: Primary navigation, footer links, links to previous blog posts in recent posts.Internal linking can add SEO value through anchor text and by deep internal linking, which brings internal pages closer to your homepage.
- 5. Internal vs. External LinksExternal links are hyperlinks that link unconnected websites together. Examples: Links page, partner links, association links. External linking can take away from your PageRank, but does provide value in other areas. It’s debatable that linking out to authoritative sources can help your SEO.
- 6. Why do backlinks matter for SEO?Act as a vote toward your site.Similar to an academic citation. PageRank Thesis written by Larry Page. Helps determine ranking. Indicates to search engines relative site importance.
- 7. Link Measurement Tools Search StatusGoogle Webmaster ToolsYahoo! Site Explorer
- 8. Browser Plug-insSearch Status shows your Google PageRank and:-Indicates NoFollow backlinks -Backlinks (Yahoo! Only)-Keyword density -Alexa-Compete-mozRank
- 9. Search Engine Feedback Tools
- 10. Search Engine Feedback Tools
- 11. The importance of relevant anchor text.Words contained in the hyperlink are important ranking factors. These off-site factors tell the search engines what keywords should be associated with your website. “Click Here” is most common, yet provides little guidance on what your site is about. Use your most valuable terms as anchor text when creating backlinks. For best results vary your anchor text and add buffer words from time-to-time.
- 12. What are “Quality” backlinks?Non-reciprocal From high PageRank sites (high PR on linking URL) Surrounded by relevant, on topic, content.From sites similar to yours.Links from a relevant .edu, .org, .gov and other authoritative, trusted sites – news, wikis, etc. Relevant anchor text
- 13. Follow vs. NoFollowEnacted in late 2005. Webmasters have the choice whether to “endorse” an outbound link or not.On NoFollow, PageRank, or “link juice,” is not passed from one site to another. Not the same for all search engines. Most blog comments are NoFollow, most social media backlinks are NoFollow. Recent update discounts “PageRank sculpting,” but its implications are still unclear.
- 14. 24 Ways to get backlinks nowArticle Marketing EzineArticles.com ArticleMarketer.comGoArticles.com ArticleCity.comContent MarketingCreate linkbaitList postsResource aggregation How Tos“Ultimate Guide” posts Free & Paid DirectoriesDmoz.org/Google DirectoryYahoo! DirectoryBusiness.comJoeAntBOTVSevenSeekV7 Directory
- 15. 24 Ways to get backlinks nowLocal Business Listings/ReviewsGoogle Local BusinessYahoo! LocalYelp CitySearchAboutUs.orgSocial Media Profile linksContent description linksVideo distribution (Blip.TV, Vimeo)Photo sharing sites
- 16. Want more backlink Ideas?Get the master list 48 proven linkbuilding ideas by contacting Neil or Colin through Twitter.com.Twitter.com/LevelTen_NeilTwitter.com/LevelTen_ColinQuestions? Email us direct. neilL@getlevelten.comcolinA@getlevelten.com