public service agreement
            for smarties
PS
  A

                                 1
PSA - what’s in a name                                         PS
                                                           it’s A =
                                                       se an PU
                                                           rv
                                                              ice agr B
                                                   Un             th eem LIC
                                                      fo              e
                                                         rtu            pu ent S



                                            ≠
                                                              na          bl de ER
                                                                            ic
                                                                 te            is scri VI
                                                                    ly           en bin C
                                  PS                                               tit     g Ea
                                                                                       led w
                                        A                                                         g
                           so                                                             to hat ree
                                 th                                                             kin m
                                    e                                                               d ent
                       ag               pu            PU                                             of
                          re                bl                BL
                            em                ic
                                en
                                                   ne
                                                      ve           IC
                                   t    is               rg               se
                                           all             et                 rv
                                                                st              ice
                                               a
                                                         :(
                                                 bo                  o                  ag
                                                    ut                   kn                re
                                                                           ow                 e
                                                                                   wh           m
                                                                                                  en
                                                                                      at            t
                                                                                           th
                                                                                             is


public service agreement for smarties                                                                   april 2010 2
Ess
                                               enti
                                                    ally
 Let’s agree                             2 pa              a PS
                                                               A is
                                       one
                                                   rties              an a
                                                                          g
                                                                        reem
                                             poli                             ent
                                      her/          tica                           betw
                                                  abin lly ele
                                           his c                                        een
                                     the
                                          othe         et &      cted
                                    serv        r ap                   :am
                                         ants         poin                   inist
                                   adm
                                        inist
                                                in th       ted/                   er &
                                              ratio e public      hire
                                                    n         serv     d: civ
                                Mat                                ice       il
                                         chin
                               exp
                                     ecte         g fun
                             whil
                                  e de       d re            ding
                            resu        scrib        sults           with
                                 lts           ing
                           with                     the
                                 dist                   path
                          deliv       inct                    tow
                                erab       ly id                  ards
                                     les a       enti                   thos
                                            nd m      fiab                   e
                         How                              le m
                             ever                  easu       ilest
                                                        rem         o
                                   ...                       ents nes,



public service agreement for smarties                                           april 2010 3
Not to agree

                 pu blic
So       T
 it’ s NO                  use
                      eca ent
                  ly b em
              imp gre es
        ut s IS a aus
       B re          c l       o in
        t he n on t to d
                        a
          ( eve ut wh
             abo e of        nt)
                s         me
              ca gree
               d isa               nce
                              que
                          nse
                          ne g
                       co            is
                   By
                       o in
                     no lly us
                        a
                        a ctu    the
                           eer
                         st        n :(
                     to
                           it
                            z atio
                        ani for smarties
                    org
 public service agreement                        april 2010 4
So                         Almost entirely unlike ...
                     it’s
                      sim   NO
                    an ply
                      yw b       T
                         ay eca a c
                                  e t ont
            No                 us
         is
                 r                   he     rac
                                           rtie t
            it a                        pa
      (S          rea                          sa
   be      LA        ls
                      erv                         re
                                                   no
  ob   ca
         us    )            ice                       te
                                                         qu
im ject e th                     lev                        al
  po ive e
     rta s w po                      el
        nt     hic litic
           tha h                         ag
              nt
                         a
                    are l sid               ree
                 he      ve e h
                    on ry as
                                                me
                       es cl         ot            nt
                           inc ear he
                              lud ly m r m
                                  ed uc otiv
                                    in h m es
                                        the o &
                                           PS re
                                              A
   public service agreement for smarties                                     april 2010 5
Before the final countdown

                 TOtory tive
               n para ac
           w pre ith
        doires ds w wn
   nt qu un
 ou t): re e ro
C r tiv            nt
                      do
 t
     a
  (st sulta         C ou                       me
                                                  nt
   co
      n
               g&                          ree
                                       ag &
            nin                      r
                                   ea tives ith
      liste
             OM            i
                                 cl c
                            res bje ther w
         F R         e qu s, o ge
                 ): r one s, to e & from
                                                      the
              art est          nt ltativ res
           (st il
         t     m reme nsu edu
            on asu co               roc
              me s on ory p                            to n
                   e liat                          ess lear
               rul ci                           din &
                   on        O               rea nly
                 c
                           T         u
                        art : req ults
                                          s
                                       ire ope
                     st d)              s
                             n ss re re
                        t(e cu           u
                              s e fut
                          di th
                             for
 public service agreement for smarties                             april 2010 6
Usability 2.0 as a guideline                                      Re
                                                                       ally
                                                                 nee          t
                                                               min     ds ake in
                                                                            of m to
                                                                     iste
                                                                           r, le   ulti acco
                                                            the                  adi ple us unt th
                                                                 pub                ng        e          e
                                                                                        offi rs
                                                         &
                                                                          ple
                                                                        lic,               cer
                                                       Try
                                                             out                   ase          s, .
                                                                                                     .. &

                                                   let
                                                      cha
                                                          nge sab
                                                                  U                         ?
                                                        all      :)            ility
                                                 sta
                                                      nd
                                                            use
                                                                 rs k                  2.0
                                               pro         in t                            for
                                                     v          he now w                        a
                                             rem ide c               pro
                                                              ons         ces here
                                            use ove u               iste        s;      the
                                         use     r be ndu                 nt d              y
                                                       cau e st
                                      und       lan
                                                     g       se        res esign
                                     wh      ers uage of un s to th to
                                          ile tand; all u certa e
                                   init       link                    ser         inty
                                        iati        i                      sc
                                  the        ves ng to                          an ;
                                      con wit                 oth
                                             ten h cle er d
                                                  tw
                                                       ithi    ar c ocs
                                                            n        lue        &
                                                                          s to

public service agreement for smarties                                                     april 2010 7

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PSA for smarties

  • 1. public service agreement for smarties PS A 1
  • 2. PSA - what’s in a name PS it’s A = se an PU rv ice agr B Un th eem LIC fo e rtu pu ent S ≠ na bl de ER ic te is scri VI ly en bin C PS tit g Ea led w A g so to hat ree th kin m e d ent ag pu PU of re bl BL em ic en ne ve IC t is rg se all et rv st ice a :( bo o ag ut kn re ow e wh m en at t th is public service agreement for smarties april 2010 2
  • 3. Ess enti ally Let’s agree 2 pa a PS A is one rties an a g reem poli ent her/ tica betw abin lly ele his c een the othe et & cted serv r ap :am ants poin inist adm inist in th ted/ er & ratio e public hire n serv d: civ Mat ice il chin exp ecte g fun whil e de d re ding resu scrib sults with lts ing with the dist path deliv inct tow erab ly id ards les a enti thos nd m fiab e How le m ever easu ilest rem o ... ents nes, public service agreement for smarties april 2010 3
  • 4. Not to agree pu blic So T it’ s NO use eca ent ly b em imp gre es ut s IS a aus B re c l o in t he n on t to d a ( eve ut wh abo e of nt) s me ca gree d isa nce que nse ne g co is By o in no lly us a a ctu the eer st n :( to it z atio ani for smarties org public service agreement april 2010 4
  • 5. So Almost entirely unlike ... it’s sim NO an ply yw b T ay eca a c e t ont No us is r he rac rtie t it a pa (S rea sa be LA ls erv re no ob ca us ) ice te qu im ject e th lev al po ive e rta s w po el nt hic litic tha h ag nt a are l sid ree he ve e h on ry as me es cl ot nt inc ear he lud ly m r m ed uc otiv in h m es the o & PS re A public service agreement for smarties april 2010 5
  • 6. Before the final countdown TOtory tive n para ac w pre ith doires ds w wn nt qu un ou t): re e ro C r tiv nt do t a (st sulta C ou me nt co n g& ree ag & nin r ea tives ith liste OM i cl c res bje ther w F R e qu s, o ge ): r one s, to e & from the art est nt ltativ res (st il t m reme nsu edu on asu co roc me s on ory p to n e liat ess lear rul ci din & on O rea nly c T u art : req ults s ire ope st d) s n ss re re t(e cu u s e fut di th for public service agreement for smarties april 2010 6
  • 7. Usability 2.0 as a guideline Re ally nee t min ds ake in of m to iste r, le ulti acco the adi ple us unt th pub ng e e offi rs & ple lic, cer Try out ase s, . .. & let cha nge sab U ? all :) ility sta nd use rs k 2.0 pro in t for v he now w a rem ide c pro ons ces here use ove u iste s; the use r be ndu nt d y cau e st und lan g se res esign wh ers uage of un s to th to ile tand; all u certa e init link ser inty iati i sc the ves ng to an ; con wit oth ten h cle er d tw ithi ar c ocs n lue & s to public service agreement for smarties april 2010 7