PSRP Talk: A Personal view of Mobile Social Media
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Social media has gone mobile, with an estimated 6-8 million Filipinos checking Facebook on their smartphones. Mobile usage accounts for one-third of Facebook traffic and over half of Twitter traffic globally. The effects of mobile social media include real-time photo and video uploads from events as they happen, location-based status updates and check-ins, and hashtags allowing topics to trend and be followed across networks. Two examples given are the #OccupyWallStreet protests, coordinated internationally through social media, and a Smart campaign in the Philippines using a hashtag to organize a scavenger hunt for Black Eyed Peas concert tickets.
PSRP Talk: A Personal view of Mobile Social Media
- 1. Social Media Gone Mobile a very personal view of social media Presented by Jim Ayson SMART Communica=ons Public Rela=ons Ins=tute Third Module, October 25, 2011
- 2. My 10 Minute Presenta=on!
- 3. Got Ques=ons? • Send them to me on Twi0er: @jimayson
- 4. The Big 3: Facebook, TwiLer, Google Plus They’re all different.
- 5. Facebook • Very mainstream, everyone is on it, rela=ves, classmates, officemates. • Status updates, comments and discussions, photos
- 6. Facebook Numbers Over 90% of PH Online audience is on Facebook. PH is #8 Facebook na=on in the world.
- 7. Twi0er • Used for short bursts, “brain farts”, links, breaking news, stalking celebriAes. • 4M Filipinos on TwiLer? (May 2011, Digital Media Asia)
- 8. Top CelebriAes on Twi0er Lady Gaga, Anne Cur=s, Britney Spears, Julius Babao, etc @ladygaga @annecur=ssmith 14,884,896 followers 1,778,527 followers
- 9. Twi0er for Breaking News Death of #Gadaffi
- 10. Google+ • Long-‐form posts (mini blogs), quality discussions (no jologs allowed), superior privacy and broadcas=ng sehngs thru “circles”
- 11. I’m a social media addict. I check in several =mes a day on my smartphone. I am never disconnected.
- 12. I’m not alone • 350 million mobile Facebook users world wide. • Es=mated 6-‐8 million Filipinos check Facebook on Mobile. (1/3 of the base of 26.75M.)
- 13. Global Stats • 33% of Facebook traffic is from Mobile • 55% of TwiLer traffic is from Mobile
- 14. Enablers of mobile social media • Smartphones, epecially Blackberries, iPhones, Androids. • Smartphone apps for social media apps are very capable.
- 15. Effects of Mobile Social Media
- 16. Photos and videos uploaded where it happened. Many have news value, like in Typhoon Pedring, death of Gadaffi, #Occupy WallStreet
- 17. Status Updates are non-‐stop and relevant to your loca=on.
- 18. LocaAon: Smartphones know where you are through GPS, 3G, and Wi-‐Fi Geolocated status and photo updates, loca=on based checkins
- 19. Hashtags (Ex: #OccupyWallStreet) allow you to create a topic or trend for people to follow, these have become very popular.
- 20. Two interes=ng cases for mobile social media
- 21. #OccupyWallStreet From a single hashtag, created a global protest movement, from New York to Spain -‐ efforts coordinated through social media
- 24. #SmartBEP A social media campaign by Smart to promote the Oct 25 Black Eyed Peas concert.
- 25. • People monitored a website, Facebook, and a TwiLer hashtag (#SmartBEP) to get clues for an Amazing Race to win VIP =ckets. • Clues guided racers to a venue, where a lookalike of the Black Eyed Peas presented them with =ckets. • Most par=cipants followed the clues on mobile so they could get to the venue on =me.