Assignment #8 Individual Presentations (3rd Draft)
- 2. AUDIENCE FEEDBACK • Through audience feedback I've learnt that the audiences opinion is everything, I went through some of my topics with my peers and they gave me different ideas to fix and add. • One of them was the explanation of my topic which I had not gone into depth with my spider diagrams they were unclear to others and needed more of a focused topic. • Another was they felt they did not really learn much from my explanations so that was a major I needed to address. • My peers helped me in my decision to come to the topic I have now.
- 3. Where is the free will? EXPLORING TOPICS YouTube Fast access to news/info Government control Postmodernism Digital age Web 2.0 Audience participants Citizen journalism Propaganda Technological Twitter convergence Facebook Instagram New media technology The Role Of Social Media Communist Around The Democracy Phone, Tablets World Apple, Samsung, HTC Free speech Politics Hegemony Business Activism Control Art/ freedom of expression Advertising Protestors/ nascence Subjectivity i.e. Ai Weiwei i.e. ‘The Hunger Games’
- 4. Teens & middle aged women EXPLORING TOPICS Entertainment Audience Magazines Publicity stunt Gossip & rumours Invasion of privacy Publicity Paparazzi Newspaper ‘News Of The World’ Role of Instagram Celebrates Twitter Representation Facebook Web 2.0 Social media Celebrities Obsession Celebrates Fans / groupies Idealisation
- 6. Obsession Technological Convergence •Having unlimited access to celebs •With social media now portable we can lives makes it easy to worship celebs now connect with celebrity's on the move known as ‘ Celebrity Worship allowing us to follow their movements Syndrome’ •Apps keep us up to date with Google •The glamorise obsession of T.V, Film, buzz (sends alerts if anything with the Sports & Pop stars person or things name come onto the search engine) •Opens the door to hacking i.e. Scarlet Johansson & Blake Lively (among many) Social who phones were hacked and pictures Media’s role stolen in Celebrity Obsession Social Media Audience Participation •YouTube is one example of overnight stardom •Through web 2.0 (Twitter, Facebook, •Social media is 24 hours Instagarm) •Easy and fast way for fans to •Quizzes, Prizes to be won to meet the feed their obsession celebrity i.e. Win ticket to see ... •X Factor during auditions, the audience pick favourite and create buzz and fan groups over night •Blogs and Fan sites
- 8. RESEARCH TOPIC Technological Convergence • Camera + Phone + Wi-Fi = gives us everything on the move, allows fans to follow and talk to celebs • iphone, HTC, Samsung – Get free publicity not only through social media but also through word and mouth. The kind of technology on these phones allows us to connect to the internet worldwide • Constant tweets keeps fans in up-to date and makes them feel apart of their activity's Makes fans feel they • This also opens the door to hacking, both have a bond with computers and phones i.e. Scarlet Johansson & them Black Livley both phones were hacked into and nude photos posted on the web Rihanna posted supposed leaked photos of herself from her phone online which created a But were their phones crazy mount of buzz and gained really hacked or was it a fans though many social publicity stunt networks
- 9. RESEARCH TOPIC Celebrity's & Technological convergence (Distribution + Marketing) (Exchange) Online marketing YouTube videos Online Press and public previews Fan sites & blogs Official websites & blogs Tweets to fans & fan responses (Facebook, Formsprings)
- 10. RESEARCH TOPIC POSITIVES N E G AT I V E S • Allows fans to communicate with • No privacy the idols / favourite celebs • Allows phones and accounts to • Gaines celebs popularity be hacked i.e. Scarlet Johansson • Keeps their fans up to date with • Gives anyone the opportunity to their movements become famous i.e. ‘The Only Way Is Essex’ Cast • Gains people fame overnight for free i.e. Karmin, Justin Bieber • Fans become paparazzi ‘Citizen Journalism’ • Allows celebs to address rumours • Fake stories are published i.e. Celebs relationships on the rocks or ‘The News of The World’
- 11. RESEARCH TOPIC Audience Participation • Though Web 2.0 (Facebook, Twitter, Instagram...) • All were created to give the public (audiences) control and the freedom for expression and keeps us connected • Audience participation can build a persons career over night or ruin it i.e. Ella Henderson (X Factor) over night stardom after audition. Next day all over news papers and social media sites
- 12. RESEARCH TOPIC • Peoples popularity is no longer just about talent but the look and if u have that more people would buy into you (Boy bands) • This is not always the cast Boy bands appeal Image was not the case for this to young girls buzz as on the X Factor USA and which post their overweight man sang his way in love all over social the country’s hearts and in site and edits seconds was trending in twitter pictures which draws fans and public
- 13. RESEARCH TOPIC • This is also a way for fans to win prizes and meet and greets with their fellow star through advertising on social networking sites • Allowing fans to respond and spared the word all over networking sites feeding the celebs fan base encouraging obsession i.e. Meet and greet with Demi Lovato once posted online would have been seen by her followers who would spread the news, ending up with obsessed fans camping out to see her
- 14. RESEARCH TOPIC • Loving fans would then make fan sites or blogs dedicated to the celeb covered in pictures, videos, links to the celebs real or fake twitter, facebook page or instagram • This can also be a floor as it becomes easy for fans to impersonate a celeb and fabricate stories http://www.demilovatodaily.com/
- 15. RESEARCH TOPIC POSITIVES N E G AT I V E S • Gaines unknown people • Rising stars rely on self popularity absorbed teens for the • Gives fans a chance to win majority of their fan base prizes and meet & greets • Fans are gained mainly on a persons look and talent second
- 16. RESEARCH TOPIC Obsession • Having unlimited access to celebs lives makes it easy to worship celebs known as ‘ Celebrity Worship Syndrome’ • Syndrome refers to a set of abnormal / unusual set of symptoms • 1st covered by James Champman (Daily Mail 2003) • There are three types of classification : 1. Entertainment – Social : Fans who are attracted to a favourite celeb, they like to talk about them with friends 2. Intense – Personal : Knowing more than the ordinary fan does i.e. The celebs likes and dislikes which gives the fan something to relate with to the star 3. Borderline – Pathological : Fantasising, constantly thinking about the celeb i.e. You thinking you would one day marry the celeb http://en.wikipedia.org/wiki/Celebrity_worship_syndrome http://www.dailymail.co.uk/tvshowbiz/article-176674/Do-Celebrity-Worship-Syndrome.html
- 17. RESEARCH TOPIC • With the classification it would seen that most if not all fans would fall under ‘Intense – Personal’ or ‘Borderline – Pathological’ if not both • We see these kind of obsession as the norm until some fan begins to stalk in person and make public declarations of their love for the celeb i.e. Miley Cyrus She gained a stalker that went to her house with a pair of scissors in order to attack her fiancé This obsessed fan in his head was in a relationship with Miley Cyrus http://crushable.com/entertainment/miley-cyrus-stalker-armed-with-scissors-new-haircut-arrested-667/
- 18. RESEARCH TOPIC POSITIVES N E G AT I V E S • Its healthy to appreciate a • Its unhealthy celebs works • Gives fans false hope of • Helps spread their talent to falling in love with the celeb others who don’t know • Some take it far and begin to stalk the person • Fans could create a false life for themselves and become psychotic
- 19. DEVELOPING POTENTIAL TOPIC What’s the purpose of this documentary? • To inform the audience about our society's obsession with celebrity culture and how social media allows us to feed our addictions. • It will show our progression with celebrity mania and weather its something to be enjoyed or something that's reining the next generation aspirations What kids should be What they are paying attention too obsessed with, looks and attention
- 20. DEVELOPING POTENTIAL TOPIC What would people learn about this topic from this documentary? • They would learn about why we bombarded with celebrity's lives through social media and why we buy into it. • The documentary would go over the different stages of celebrity's obsession • It would go over different periods of history where celebrity's mania was obtained through talent and how its now gained overnight from social media i.e. The Beatles fame and fan base in comparison to Justin Biebers fame and fan following
- 21. DEVELOPING POTENTIAL TOPIC What style of documentary is it? • The documentary is informative as its just throwing information at the audience in the aim for them to understand this celebrity's culture is far past the acknowledgment of talent but an addiction in to knowing about celebs lives and how its fuelled by social medias open free access to their locations and daily doings The amount of fans that pay attention to celebs tweets and re-tweet allows everyone to see them but also non-followers
- 22. DEVELOPING POTENTIAL TOPIC Episodes Title: Borderline psychotic; Celebrity Obsession Episode One: Out of Our Control This episode would cover the first stage of obsession and show how social media has help people gain fans over the decades Episode Two: Psychological obsession This episode would cover the second stage of obsession and go though how social media has encourage stalkers and scandals Episode Three: Is It To Late To Regain Our Sanity This episode would cover the last stage of obsession and why our society has accepted or obsession as the norm
- 23. AUDIENCE Who is the audience? • Young teens to middle aged women and men... • These groups all seem to be in the age range of people who are obsessed with celebrity's and may admire them or believe they are in love with them
- 24. AUDIENCE Who is the target audience and why? • The target audience are aged 12- mid 30’s year old females and 14- late 20’s for males Females: Males: • They seem to have obsessions from a young • Like females but less obsessive and age weather it be towards a toy or a certain less open about it if it doesn't fit into type of clothing. the norm •They are more perceptible as they are • The documentary would appeal to bombarded with causes (i.e. Boy bands, teen the males who would like to know singers) more about how social media aids • The documentary would fit perfectly to their their celebrity obsession needs as they are they generation who love social media and would enjoy knowing more about their obsession
- 25. AUDIENCE Who is the secondary audience and why? • The secondary audience would be younger kids that have celeb obsession who may just watch for their favourite celeb info which they may have heard from a friend or over social media • This would be seen on a demand site or a re-run on a later date
- 26. AUDIENCE Is it niche or mass audience? • Its aimed at both, it has a specific age group but is wide enough to apply to a mass audience • The fact that its to both genders also opens it to a mass audience and yet caters to the niche audience as to its specific audience
- 27. AUDIENCE Relate your target audience to channel /Showtime? • The documentary would air on BBC Three at 9pm which is prime time. • This channel caters from young (14 year olds) to old adults (29 year olds) and teens, who are in love with the celebrity culture • 9pm is the perfect time as the working would be home as well as the students • It would air on a Wednesday • With its gained popularity it would also be aired on BBC One at 8pm so young kids would be in get allowing the young adults and olders to enjoy
- 28. AUDIENCE What should they learn at the end of watching the documentary? • They should be able to identify what stage of obsession they have (if they even have one) and understand why they think this way • Also the overwhelming power social media has in our daily lives and realise how much we are consumed with celebrity culture and if its write or wrong
- 29. INSPIRATION – ‘HUMAN PLANET’ • What inspired me from this documentary was the use of different angles • This kept my attention as it wasn't just cuts of straight shots which kept it versatile • I hope to apply different angles in my documentary
- 30. INSPIRATION – ‘BOWLING FOR COLUMBINE’ • This documentary inspired me for the use of its achieve footage • The use of achieve footage and the use of split screen showing different angles of the same event • Allowing the audience to see all sides of the event from different prospective • I found this entertaining and kept my attention
- 31. INSPIRATION – ‘NATURES WEIRDEST EVENTS’ What inspires me from this documentary is the use of lighting The use of light and how it was played with caught my eye as there is enough light so the audience to see but not to much to make it mysterious I hope to apply this sort of lighting to my documentary
- 32. CHANNEL & TIME • The documentary would air on BBC Three at 9pm which is prime time. • This channel caters from young (14 year olds) to old adults (29 year olds) and teens, who are in love with the celebrity culture • 9pm is the perfect time as the working would be home as well as the students • It would air on a Wednesday • With its gained popularity it would also be aired on BBC One at 8pm so young kids would be in get allowing the young adults and olders to enjoy
- 33. CONVENTIONS CONVENTION USE DEVELOP CHALLENGE DESCRIPTION Voiceover x Will be used through out their will be no presenter like some documentaries i.e. Dispatches Interviews with x It will be used quite a public lot as to compare with standing statistics Statistics x x Will be used alongside interviews to back up studies Achieve footage x Will be used for further information Supporting footage x The supporting footage would be a combination of the interviews with the public & statistics. Also with footage from some obsessed fans
- 34. PLAN • Establishing shot: This would come after the titles & montage footage • Use of voiceover: This would come over the montage footage and cut the title and come after & throughout the documentary • Public interviews & statistics: Would come 3mins in • Expert interviews: Would come 4mins in • Supporting footage: Would come in 2mins in
- 35. STRUCTURE 2 min introduction 1 min 2 min Last 10-20 (series) introduction (to focus on first subtopic of seconds (episode) episode) (preview to next episode) •Montage of celebs and •Would go •Would cover the first •Would go meet and greets with crazed over what stage of obsession and over the fans social media apply it to how social next stage •Then voice over telling the has helped media aids it of audience what the doc is us learn obsession about along with fan mania about celebs over over the decades exaggerat e how our society has accepted it as the norm
- 36. STORYBOARD
- 37. SCRIPT
- 38. ACTORS / PEOPLE • There will be voiceover through out the documentary expect for the interviews which would have non diagetic music • The voiceover would be a female as its more friendly and women are more associated with gossip and celebrity culture • The expert interviews would be at least 2 or 3 expert a range of men and women
- 39. LOCATION • I would film the shot with one person standing as people pass by her • Interview will be taken in a grassy area
- 40. MUSIC • For my montages or when an artist is being shown for over 5 sec their music would be played but if a celeb would just be mood music to match the setting • Most of the music would have to be at a lower volume than the voiceover • For after the montage at the beginning ‘Muse-Hysteria’ would be played some other songs that would be played in the doc are 1. Hans Zimmer – Dream is collapsing 2. Zack Hemsey – Mind heist 3. Desire – Under your spell