Public Relation & PR Tools
- 1. Presented To: Dr. Daisy Kurien Presented By: Ajesh Patidar 18PG005 Kajal Jain 18PG027 Nikunj Kalal 18PG041 Namrata Saraswat 18PG063 Ritul Bhargava 18PG100 Public Relations & PR Tools Presented To: Dr. Daisy Kurien Presented By: Ajesh Patidar 18PG005 Kajal Jain 18PG027 Nikunj Kalal 18PG041 Namrata Saraswat 18PG063 Ritul Bhargava 18PG100 Public Relations & PR Tools
- 2. Definition of Public Relations Public Relation is a planned process to influence public opinion, through Sound Character & proper performance, based on mutual satisfactory two way communication Contents Definition of Public Relations Functions of Public Relations Example: CVS Pharmacy Role of Public Relations Impact of Public Relations Benefits of Public Relations Challenges of Public Relation Major Public Relation Tools
- 3. Definition of Public Relations Public Relation is a planned process to influence public opinion, through Sound Character & proper performance, based on mutual satisfactory two way communication Definition of Public Relations Public Relation is a planned process to influence public opinion, through Sound Character & proper performance, based on mutual satisfactory two way communication. Kajal Jain – 18PG027
- 4. : Press Relations or Press Agency Creation & placing of newsworthy information to attract attention to a product or service. Product & Brand Publicity Publicizing specific products. Public Affairs Building and maintaining national or local community relations. Lobbying Building and maintaining relations with government official to influence legislation & regulations. Kajal Jain – 18PG027 Functions of Public Relation Press Relations or Press Agency Creation & placing of newsworthy information to attract Product & Brand Publicity Publicizing specific products Public Affairs Building and maintaining national or society relations Kajal Jain – 18PG027
- 5. Continue… Investor Relations Maintaining relations with share holders & others in the financial community Development Public relations with members of non profit organizations to gain financials or volunteer support. Kajal Jain – 18PG027 Continue… Lobbying Building and maintaining relations with government official to influence legislation & regulations Investor Relations Maintaining relations with share holders & others in the financial community Development Public relations with members of non profit organizations to gain financials support Kajal Jain – 18PG027
- 6. Kajal Jain – 18PG027
- 7. Advocate Focuses all energy on building an organization Communicator Crafts communication policies Problem Solver The ultimate spin doctor Role of Public Relations Namrata Saraswat
- 8. Opinion Maestro Responsible for media placements PR is “Marketing Step Child”: It can have almost the same affect Continue… Namrata Saraswat
- 9. Lower Cost then advertising Stronger impact on public awareness than advertising Brand image remains strongly upheld in the minds of consumers Impact of Public Relations Namrata Saraswat
- 11. Benefits of Public Relations Reach Cost - effectiveness Influence Ritul Bhargava 18PG100
- 12. Challenges of Public Relations No Direct Control Evaluation No guaranteed result Ritul Bhargava 18PG100
- 13. Major Public Relations Tools News Speeches Special events Written materials Audio visual materials Corporate identity materials AJESH PATIDAR
- 14. Major Public Relations Tools Public service activities Buzz marketing Social networking Mobile tour marketing Internet NIKUNJ KALAL