Public relations introduction
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The document discusses the history and practice of public relations. It defines public relations as the strategic management of mutually beneficial relationships between organizations and their publics. It notes that Edward Bernays is often considered the father of modern public relations. It outlines several key public relations functions including publicity, press relations, industry relations, development/fundraising, lobbying, and public affairs. It also lists various public relations tools and discusses both positive and negative approaches to public relations.
Public relations introduction
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- 2. Edward Bernays, often described as the father of public relations Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Edward Bernays, often described as the father of public relations LOGO
- 3. Public relations is the “management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends.” LOGO
- 4. The function of public relation is to create a climate of mutual understanding between an organization and its public to manage then organization reputation Public relation involves building good relations with the company’s various publics by obtaining favorable publicity building up a good image and handling or heading off unfavorable rumors stories and events LOGO
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- 6. Publicity: Disseminating planned messages through selected media to further the organization's interest. Press /media relation : Working with the mass media in seeking publicity or responding to their interest in the organization LOGO
- 7. Industry Relations: Relating with other firms in the industry of an organization and with trade associations. Development/Fund-Raising: Demonstrating the need for and encouraging the public to support an organization, primarily through financial contributions. LOGO
- 8. Lobbying: Lobbying can be part of the government affairs programme. Public Affairs: Developing effective involvement in public policy and helping an organization adapt to public expectations. LOGO
- 9. News Audio visual materials Speeches Public service activities Special events Corporate identity Buzz marketing material Mobile marketing Company website Written materials LOGO
- 10. Negative public relations, also called dark public relations (DPR) It is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival The building of a dark PR campaign, also known as a dirty tricks or a smear campaign LOGO
- 11. Public relations involves creating mutual understanding between organizations and their publics. Either in positive or negative So try to maintain positive public relations with everyone LOGO
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