scop and function public relation
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This document is a presentation on the scope and functions of public relations. It defines public relations as managing the flow of information between an organization and the public. The scope of public relations is wide, including political fields and helping businesses, entrepreneurs, teachers, political leaders, and social workers. The functions of public relations outlined in the presentation include investor relations, internal relations, media relations, government relations, and community relations. The goal of public relations is to manage stakeholders' perceptions and build goodwill between organizations and the communities they operate in.
scop and function public relation
- 1. March 16, 2017 1 A Presentation on SCOPE AND FUNCTION OF PUBLIC RELATION Presented to : Akoliya Hanisha Presented by : Prof. Nisha Raval En. No. : 1 Smt. S. H. Gajera MBA Mahila College
- 2. March 16, 2017 2 INTRODUCTION
- 3. March 16, 2017 3 What is Public Relations ? • Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.
- 4. Public Relations (Aim) The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. March 16, 2017 4
- 5. SCOPE OF PUBLIC RELATION • The scope of public relation is wide and also include political filed. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out. In business public relation is tool of management like marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization. March 16, 2017 5
- 6. Functions Of Public Relations March 16, 2017 6
- 7. Investor Relations • Investor relations specialists combine financial, business and public relations expertise to build and maintain communication between the company and its investors and regulators. • Duties of an investors relations specialist may include writing the company's annual report, running shareholder meetings, participation in financially related news conferences. March 16, 2017 7
- 8. Internal Relations • Internal relations specialists temporary communication between an organization and one of its most important assets: its employees. • Internal relations specially help companies to manage organizational change, establish employee feedback systems and help create a leadership response, and report company news to employees through newsletters, websites or emails. March 16, 2017 8
- 9. Media Relations • Managing relationships with journalists can help a small business build name or brand recognition with its industry, consumers or community. • Media relations professionals build trust between an organization and journalists by providing timely and correct information, facilitating interview requests and supplying pictures, graphics or story ideas. • They also train company leaders to succeed in news interviews. March 16, 2017 9
- 10. Government Relations • Government relations specialists ensure that organizations have a voice in federal, state or local regulation affecting their operations. • Such specialists monitor legislation, educate lawmakers about how an initiative will affect the business, and mobilize employees, shareholders or other stakeholders to contact legislators in support of, or opposition to, a proposal. March 16, 2017 10
- 11. Community Relations Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So, clearly, one of the major functions of public relations is to bridge the business/community gap. When organizations support activities and programs that improve quality of life in their communities their image and reputation will be enhanced. March 16, 2017 11
- 12. CONCLUSION March 16, 2017 12
- 13. March 16, 2017 13 THANK…. YOU !!!
Editor's Notes
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