Public Relations - Trends and Challenges
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The document discusses the evolving landscape of public relations, emphasizing the need for adaptability in communication strategies due to information overload and the rise of digital channels. Key trends include the importance of authenticity and transparency, particularly with millennial audiences, as well as the blurring lines between PR and advertising. It also highlights the necessity for organizations to empower employees and leverage integrated communication approaches to effectively engage with their target audiences.
Public Relations - Trends and Challenges
- 1. “Trends and Challenges” PUBLIC RELATIONS Oct 2016
- 2. “There is nothing wrong with change, if it is in the right direction.” -Winston Churchill
- 7. Credit: Newton Daly Digital Vision Getty Images Source: https://www.reference.com/health/many-calories-burned-watching-television-one-hour-7d200122ea3c1d36 Back then, I need to follow TV schedule and make time
- 8. these days Source: http://www.digitaltrends.com/home-theater/nielsen-tv-viewership-decline-netflix-kills-traditional-tv/ I choose my own entertainment and when to watch them
- 9. What is happening? Thanks to internet
- 10. Information is everywhere. We are bombarded with news, information.. INFORMATION OVERLOAD Source: internalcomms.alert-software.com
- 11. we have the power to select Source: https://www.pexels.com/photo/fashion-person-woman-hand-4970/
- 12. Source: http://img11.deviantart.net/2663/i/2005/047/b/5/face_in_the_crowd_by_smashmethod.jpg thus, it’s harder (and easier?) to gain exposure
- 13. Everyone can be ‘expert’
- 14. What does it mean?
- 15. From Practitioner POV http://www.doz.com/cms/wp-content/uploads/2014/05/online-profile.jpg http://1106design.com/wp-content/uploads/2014/11/social_media02_sml.jpg There are many channels, need to be omnipresent to reach audience. Different channels = different approach. More noise to cut through. It is not only us who can ‘talk’ about our brand.
- 16. From Practitioner POV More “noise” to listen to, need to sort through all the noise. http://www.passiveprofitmodel.com/wp-content/uploads/2015/09/How-To-Automate-Social-Media-Listening-With-Mention.jpg
- 17. Connectivity Reduce reliance on ‘traditional sources’ Develop Integrated communication (Integrated marketing) reaching audience where they are. Mobile connectivity, with technologies, new gadgets, internet of things (IoT) will be new possibilities. The lines between PR and advertising will blur more rapidly. http://www.wpp.com/wpp/marketing/publicrelations/the-5-cs-of-communication-trends-for-2015/
- 18. Culture Corporate Culture: authenticity, transparency, leadership and corporate purpose. Most importantly, corporate Purpose has to be truly lived and breathed by the company – and then communicated. This also relates to the importance of Internal Communication, and how empowering employees to be corporate ambassadors. Millennials (75% of the global workforce by 2025) prefer working for firms that are leaders in disclosure, emphasising once again the necessity for Transparency. Corporate Purpose is also a big consideration for millenials. http://www.wpp.com/wpp/marketing/publicrelations/the-5-cs-of-communication-trends-for-2015/
- 19. Consumer Who are we talking to? Millennials and the Gen-C, the connected generation. Deep look at consumer insights. Targeting the audience. http://www.wpp.com/wpp/marketing/publicrelations/the-5-cs-of-communication-trends-for-2015/
- 20. Creativity It’s not enough for us to come up with great content that is true to corporate purpose, we must also be creative about the means of delivering this content. Storytelling Visual/image-led communication Brand transparency/authenticity Social good Digital http://www.wpp.com/wpp/marketing/publicrelations/the-5-cs-of-communication-trends-for-2015/
- 21. Crisis Crisis planning, must consider fast paced new media and the integrated ecosystem in communication. http://www.wpp.com/wpp/marketing/publicrelations/the-5-cs-of-communication-trends-for-2015/
- 22. PR People will Become Smarter Business People.
- 23. Thank you.