PubWest Presentation v1.0

murray@biztegra.com www.Biztegra.com
THE OPTIMIZED PUBLISHER
UNLOCKING THE POWER OF YOUR WEBSITE TO
DRIVE YOUR PUBLISHING BUSINESS
By:
Murray Izenwasser
Co-Founder, Biztegra

Most Publishers Have The Same
Problem.
Their Website Is:
Technically Out Of Date;
Not Flexible For YOUR Business;
Time Consuming / Expensive To
Keep Up To Date.
(And Resources Aren’t Available)

There are a couple of
reasons for this:
1. Technology
Big and Small Publishers
2. Inherent Complexity in Products
Product  SKU  Price  Promo
3. You Aren’t Web Technologists

Your website is still the center of your business

Q: Are You Building A
Direct To Consumer
Focus For Your
Business?

In March, 2015, I Made An Offer On The
Digital Book World (DBW) Blog To
Perform A Free, Quick Analysis Of
Independent Publishers’ Websites And
Determine Their Current Levels Of
“Having A Modern Website And
Search Engine Optimization (SEO).”
 17 Blog Posts
<Links At The End To View or
Download The File>

Duplicate Content
URL Structure And Site
Architecture
Page Titles
Meta Description Tags
Heading Tags (H1, H2,
H3)
Structured Data Markup
Page Load/ Crawl Speed
Image Optimization
Code Validation
Mobile
Social Integration
Author Amplification
Sitemaps
HTTPS
Factors:

This Is How They Ranked

Duplicate Content
On & Off Site

What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/duplicate-
content
Content that is the same or
similar.
Google doesn’t like it.
–Set Canonical URL / Tag
–Unique book descriptions
and author bios
Duplicate Content

URL Structure & Site
Architecture

What is it?
What should you do
about it?
http://www.digitalbookworld.com/201
5/url-structure-and-site-
architecture/
The actual URL and file name
of your site’s pages
Gives Google clues about
your page’s content
–File name should be
descriptive
–Don’t use parameters
–Shorter is better
URL Structure

Page Titles

What is it?
What should you do
about it?
https://moz.com/learn/seo/title-tag
The Title of Your Page (very
important)
Gives Google clues about
your page’s content
–Descriptive / Unique
–50-60 Characters
–Primary Keyword -
Secondary Keyword |
Brand Name
Page Titles

Meta
Descriptions

What is it?
What should you do
about it?
https://moz.com/learn/seo/meta-
description
Explanation of the Content
on Your Page
What Google Displays in
Search Results (Clicks!!)
–Unique
–Descriptive
–Selling Text
–150-160 Characters
Meta Descriptions

Heading Tags
(H1, H2, H3)

What is it?
What should you do
about it?
https://yoast.com/headings-use/
Explains the Structure of the
Content on the Page
Helps Google Figure Out
What Your Page is About
–One H1 Tag Per Page
–Unique
–Descriptive
–Not for Formatting!!
Heading Tags

Structured Data
Markup

What is it?
What should you do
about it?
https://moz.com/learn/seo/schema-
structured-data
Explains the Content on the
Page
Helps Google Figure Out
How To Categorize Your
Page (And Display in SERPs)
–Schema.Org
–Specific Vocabulary for
Publishing and Books
Structured Data Markup

Page Load And Page
Crawl Speed

What is it?
What should you do
about it?
https://moz.com/learn/seo/page-
speed
How Quickly the Page Loads
Slow = Bad, for Both Users
and Google
–Compression, Caching,
and Minifying
–Image Optimization
–Server Speed
–< 1 Second = Goal
Page Load / Speed

Image Optimization

What is it?
What should you do
about it?
https://moz.com/ugc/10-tips-for-
optimizing-your-images-for-search
Ensuring Images Load
Quickly
Slow = Bad
Image Search = Good
–Use Alt Tags
–< 100k Per Image
–Descriptive File Name
–Image Sitemaps
Image Optimization

Mobile Optimization

What is it?
What should you do
about it?
https://moz.com/learn/seo/mobile-
optimization
https://www.ampproject.org/
Your Site Works on Mobile
Devices, Responsively
Google Says So
It’s a Mobile World
–Pass the Google Mobile
Test
–Accelerated Mobile Pages
–Rebuild Your Site For
Mobile
Mobile Optimization

Social Integration

What is it?
What should you do
about it?
5/the-optimized-publisher-social-
integration/
Full Integration to Social
Platforms
It’s a Social World
Control What Gets Shared
–Fully Defined In Your Code
–Advanced Sharing
Social Integration

What is it?
What should you do
about it?
5/the-optimized-publisher-author-
amplification/
Amplifying the Great
Content Your Authors
Create
Increases Your Site’s SEO
Footprint
–Fully Fleshed Out Author
Profiles
–Integrate Their Online
Platforms

Sitemaps

What is it?
What should you do
about it?
https://moz.com/blog/xml-sitemaps-
guidelines-on-their-use
XML Sitemaps That List Your
Site’s Pages and Content
Tells Google What Pages Are
Available for Crawling
–Create Them
–Submit Them From Search
Console
Sitemaps

HTTPS

What is it?
What should you do
about it?
6/the-optimized-publisher-https/
Secure Browsing
Google Likes It:
“HTTPS Everywhere”
–Adopt It, Carefully
–SEO Migration
HTTPS

View Blog Posts on Biztegra.com:
https://biztegra.com/optimized-
publisher-series/
Have The White Paper Sent to You:
https://biztegra.com/contact-us/

Biztegra's Publishr™
The Only Marketing,
eCommerce, and Promotions
Website Platform for the
Publishing Industry that has
Been Fully Optimized for Search,
Social, and Mobile.

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PubWest Presentation v1.0

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