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Pursuing Innovation through Open API

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Pooja Capellos discusses the importance of open APIs in driving innovation for Unibet, which serves over 8.6 million customers across various jurisdictions. The document highlights the necessity of aligning API initiatives with the company's strategic vision, focusing on security and governance, and the potential for growth through technologies like augmented reality. Emphasizing communication and agility, Capellos encourages collaboration to leverage open APIs for enhanced customer experiences.

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Mobile Apps Overview
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Pooja.capellos@unibet.com @PoojaCapellos Pursuing Innovation through OPEN API Pooja Capellos
SPORTSBOO K CASINO POKER Unibet Product Offering
Unibet Customer Base Over 8.6M customers Licensed in 7 jurisdictions Site offered in 20 languages
Unibet Ecosystem Casino Games Suppliers B2B/SPORTSBOOK
Drivers for Open API Our First Content APIs Key Insights Growth Opportunities
Why OPEN API?
Drivers for OPEN API Provide Innovative Experiences Cater for Niche Markets Expand our digital offering Engage in new channels Tailor Personalised Experiences CUSTOMERS
Our First Content APIs • Simplified our development • Increased our control • Created more demand • Enabled our partners to innovate
Applications of Unibet Content APIs
Key Insights API initiatives must be aligned to strategic business vision
OPEN API is not always understood
Key Insights Provide education across the business
Concern and Fear of exposing APIs
Key Insights Involve Security and Legal as early as possible
Security and Legal • Communication is key • Understand context of data • Provide examples of visibility • Establish governance process
Key Insights Agree on versioning strategies and SLAs across internal teams & with your suppliers
Key Insights Invest time and resources in your developer portal
Build OPEN API using an Agile Approach EVALUATE ANALYZE DESIGN DEVELOP IMPLEMENT
Pursuing Innovation through Open API
Growth Opportunities
Augmented Reality & Second Screen
Final Thoughts • Build strong technical foundations • Communicate across all aspects of your business • Know that do you not know…so be Agile! • Explore the opportunities
“It is literally true that you can succeed best and quickest by helping others to succeed.” — Napoleon Hill
Pooja.capellos@unibet.com @PoojaCapellos Pursuing Innovation through OPEN API Pooja Capellos

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Pursuing Innovation through Open API

Editor's Notes

  • #9: Standardized the way we expose content to our partners through 1 gateway and API management platform.
  • #20: Include image around ‘opportunity’