PwC - Social Media
- 1. Social Media Elevation Candace Robinson I Christie Lind I Austin Teague I Laura Kiker Lauren Schwaeble I Dalton Schafer
- 3. Agenda Direct Connections Candace & Lauren 4
- 4. Agenda Direct Connections Listening as a Habit Christie & Laura 5
- 5. Agenda Direct Connections Listening as a Habit Event Playbook Q&A 6
- 6. PwCecil
- 7. Direct Connections Listening as a Habit Event Playbook
- 11. Why LinkedIn?
- 12. Value of LinkedIn 2 new members sign up on LinkedIn every second.
- 13. Value of LinkedIn 2 new members sign up on LinkedIn every second. 50%
- 14. Value of LinkedIn 2 new members sign up on LinkedIn every second. 50% LinkedIn 277% more effective for lead generation
- 15. Success Around You <Second half of the video> (Candace’s voiceover)
- 16. Video Tutorials <LinkedIn Tutorial Video snapshot>
- 18. Manual Missing headline information Incomplete work history Low number of endorsements No information regarding education
- 19. Areas of Focus Direct Connections Listening as a Habit Event Playbook
- 20. “People are talking about you already. Don’t you want to know what they’re saying?” - Blake Bowyer, Digital Strategist the Marketing Arm
- 21. Deliverables
- 22. Listening 101
- 23. Listening 101
- 24. Listening 101
- 26. Key Takeaways • Select the best platforms for you • Complete your profile - Headline - Photo - Skills • Start Listening! - Join groups - Follow - Connect
- 28. Key Takeaways • Listen to innovative people • Track competitors - LinkedIn - Companies - Individuals - Twitter - Keywords - Lists • Follow Influencers
- 29. Key Accounts
- 31. Key Takeaways • Engage - Bloggers, thought leaders and influencers • LinkedIn Premium - Inmail - Improved Searching - Profile views • Twitter - Trending - Look at your stats • Utilize Google News - Deeper tracking of competitors
- 32. Direct Connections Listening as a Habit Event Playbook
- 33. Social Media for Events • • • • Attendance Ongoing engaging environment Bring participants and speakers together Information and innovation
- 34. The Timeline Tool • Consistent social media strategy for events • All types of events • Reference point throughout the process
- 35. Infographic
- 36. Infographic
- 37. Infographic
- 38. Before
- 39. Before
- 40. Before
- 41. Before
- 42. During
- 43. After
- 44. How to Use It • • • • Digital or hard copy One step or every step Collaborate with Marketers Interconnected
- 45. Recap Direct Connections Listening as a Habit Event Playbook
Editor's Notes
- #9: Dalton story about using linkedin
- #10: Dalton story about using linkedin
- #11: Dalton story about using linkedin
- #12: Dalton story about using linkedin
- #13: First half of the video> (Dalton’s voiceover)
- #14: Explain the video on next slideWhat LinkedIn isShare key statsUltimately get them fired up for our presentation
- #15: Through our research, we know that 50% of PwC partners have a linkedin profile.
- #16: Explain the video on next slideWhat LinkedIn isShare key statsUltimately get them fired up for our presentation
- #17: It’s not just anonymous people online who experience successIt is happening here in PwC
- #18: Austin’s last slideCreating a quality online presence can be tricky and sometimes scaryLearn by doingStats about the videos
- #19: Dalton’s first slide—Key to success is knowing why you do certain things, not just being able to perform the taskHow to use the tutorial videos and manual
- #23: LaurenGrow, connect, prioritize
- #24: Grow, connect, prioritize
- #25: Grow, connect, prioritize
- #26: Grow, connect, prioritize
- #27: Grow, connect, prioritize
- #28: Grow, connect, prioritize
- #29: Grow, connect, prioritize
- #30: Grow, connect, prioritize
- #31: Grow, connect, prioritize
- #32: Grow, connect, prioritize
- #33: Grow, connect, prioritize
- #34: Grow, connect, prioritize
- #35: Grow, connect, prioritize
- #37: Say business opportunities somewhere
- #39: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #40: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #41: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #42: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #43: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #44: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #45: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #46: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #47: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #48: Where to find the documentUse it alongside other deliverables from todayThese tasks tie in with the other two sections; they are interconnected
- #49: Use the handout as a summary of these three sections and a starting place for what you can do now.