The trailer uses close ups of characters to show their emotions and hint that the main character's evil actions may have deeper motivations. Though filmed during the day rather than at night, the locations fit the genre but contrast scenes in the asylum to show different lighting. Voiceovers from female characters provide insight into their views and the storyline rather than a male narrator. An original soundtrack was created on Garage Band with a base sound throughout and added sound effects from glasses and bangs to build tension fitting the genre.