Q2
- 1. How effective is the combination of your product and ancillary texts? Alongside our music video we also created a magazine advert, Digipak and a record label. These three media texts combined helped us create our own brand identity. We aimed to focus these ancillary texts around our main piece, our music video, so that they were instantly recognisable as a collective brand piece. We staged our photo-shoot, for the advert and digipak, in the same setting as our performance part of our music video in order to create a link between the two. Both the performance and ancillary texts were shot at night, with the assistance of a large construction light, to resemble that there is always light at the end of the tunnel as well as to highlight the togetherness of the band as a whole, this may reassure the audience when coming to the narrative. This is linked with our ancillary texts because we used the same setting and lighting, giving the audience the same feeling, making them want to watch the music video more so after they are reassured by the ancillary texts (Advert and Digipak). Also, the identical setting and similar lighting makes the ancillary texts instantly recognisable when you have seen the music video and vise versa. We also had the band wearing very similar clothes during the photo-shoot and the filming of the music video as well as having the band wear similar emotional expressions, again linking the texts together. Jen and I created our record label alongside our other ancillary texts and ensured that ‘Burn Records’ would appear on the two other products, including; on the back cover of our digipak and the top left hand corner of our advert. This allows the audience to see that the same company has produced all ancillary texts. The narrative parts of our music video are set inside, each band member have their own location for their story. This contrast with our ancillary texts although they link with the performance location. The internal shooting resembles how confined the characters are in each of their situations, whereas in our digipak and advert the external shooting shows how they’re not trapped in their situations, reassuring the audience if they can relate to a similar story.