The radio trailer and newspaper advertisement were designed to promote the documentary to its target audience of 15-25 year olds. The radio trailer uses the same voiceover as the documentary to create continuity. While the music in the trailer and documentary differ, the genres are similar to maintain a tense, dramatic tone. The newspaper ad features a blurred Facebook live feed, matching the opening shot of the documentary. The same fonts are used in both the ad and documentary to provide a professional, cohesive look and allow audiences to link the products together.