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Q2014 – Special Session Big Data
Vienna, 4 June 2014
Quality Approaches to Big Data
Peter Struijs and Piet Daas
2
Limitations
of the established quality frameworks and
methodology
Options
What to do
in the changing context of making statistics
Approaches and data sources
Surveys / questionnaires
e.g. sampling theory
Administrative data sources
Where does Big Data fit in?
3
Two levels of quality
Quality as related to methodology
General quality criteria as defined in Code of Practice:
‐ Relevance
‐ Accuracy and reliability
‐ Timeliness and punctuality
‐ Coherence and comparability
‐ Accessibility and clarity
4
5
Limitations
of the established quality frameworks and
methodology
Small, medium-sized & large vehicles
22
7
Figure 1. Development of daily, weekly and monthly aggregates of social media sentiment from June 2010 until November 2013, in green, red
and black, respectively. In the insert the development of consumer confidence is shown for the identical period.
Daytime population based on mobile phone data
The top three issues
9
Population
not known
Unbalanced
coverage
Relevance
of data
not clear
10
Options
Population not known
11
Derive background
information
Relate population at
meso- or macro-level to
other information
Unbalanced coverage
12
Use modeling approaches
Relevance of data not clear
13
Calibration / fitting
Study correlations
Use Big Data for
“stand alone” information
14
What to do
in the changing context of making statistics
15
Strategic aspects
Others start producing statistics
• there may be quality issues
• but they are extremely rapid
• and there is obviously demand
Need for good, impartial information
will remain
• without a monopoly for NSIs
NSIs must validate information
produced by others
16
The way forward
Get to know Big Data
Use Big Data for efficiency and
response burden reduction
Use Big Data for early
indicators
Start with Big Data, not with
the desired outcome
Create the right environment
17
18
19

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Quality Approaches to Big Data

  • 1. Q2014 – Special Session Big Data Vienna, 4 June 2014 Quality Approaches to Big Data Peter Struijs and Piet Daas
  • 2. 2 Limitations of the established quality frameworks and methodology Options What to do in the changing context of making statistics
  • 3. Approaches and data sources Surveys / questionnaires e.g. sampling theory Administrative data sources Where does Big Data fit in? 3
  • 4. Two levels of quality Quality as related to methodology General quality criteria as defined in Code of Practice: ‐ Relevance ‐ Accuracy and reliability ‐ Timeliness and punctuality ‐ Coherence and comparability ‐ Accessibility and clarity 4
  • 5. 5 Limitations of the established quality frameworks and methodology
  • 6. Small, medium-sized & large vehicles 22
  • 7. 7 Figure 1. Development of daily, weekly and monthly aggregates of social media sentiment from June 2010 until November 2013, in green, red and black, respectively. In the insert the development of consumer confidence is shown for the identical period.
  • 8. Daytime population based on mobile phone data
  • 9. The top three issues 9 Population not known Unbalanced coverage Relevance of data not clear
  • 11. Population not known 11 Derive background information Relate population at meso- or macro-level to other information
  • 13. Relevance of data not clear 13 Calibration / fitting Study correlations Use Big Data for “stand alone” information
  • 14. 14 What to do in the changing context of making statistics
  • 15. 15
  • 16. Strategic aspects Others start producing statistics • there may be quality issues • but they are extremely rapid • and there is obviously demand Need for good, impartial information will remain • without a monopoly for NSIs NSIs must validate information produced by others 16
  • 17. The way forward Get to know Big Data Use Big Data for efficiency and response burden reduction Use Big Data for early indicators Start with Big Data, not with the desired outcome Create the right environment 17
  • 18. 18
  • 19. 19