Q3 copy pp
- 1. What have you learned from your target audience feedback? QUESTION 3:
- 2. How was the feedback collected? • To gather my audience feedback, my partner and I created a questionnaire on ‘Google Forms’. The questionnaire was distributed through social media to people around the ages 17-19. This questionnaire obtained information on the gender, age, and opinion of our music video (and print productions). • Google Forms provided us with a quick and easy platform we could simply distribute to people by sending them a URL. The site would then collect and analyse the results for us in a spreadsheet-type format (pie or bar chart). • Since the people we sent our questionnaire to were our friends meant that responses may not be completely truthful. Google Forms gave an anonymity to the respondents- which we told them prior to sending it to them. This ensured responses were as honest and open as possible.
- 3. • The questionnaire was mainly produced to give us quantitative data, apart from one question that was, ‘Which part of the video did you find to be most significant and why?’. This gave us a more descriptive and subjective opinion from the respondent. • The advantage of having mainly quantitative data is that it makes it easier to analyse, for example in the form of a pie chart gives us a visual representation of the different opinions.This cannot be done with qualitative data and therefore is much more time consuming to analyse. • A disadvantage of using mainly quantitative data is that it lacks rich detail, and restricts the responses given to the respondents e.g. tick box options are only restricted to the boxes they can tick.
- 4. Example of the responses we collected
- 5. • From the responses we received, 60 percent were female and 40 percent were male. • 80 percent were up-to-date with current music trends. • 80 percent were ‘very engaged’ with the music video. • 100 percent felt the music video fit the genre of music. • 100 percent understood the story-line. • 60 percent agreed that the central meanings of the music video were ‘young love is fleeting and brief’,’young people are fragile’ and ‘love is hard’. • 100 percent could relate to the themes in the music video. • 100 percent described the music video as ‘emotive’ • 0 percent described the music video as ‘empowering’ The results
- 6. • It is clear that there is a positive response of our music video. • Our target audience (young people) understood the concept of our music video and all related to themes it presented, however we only asked people from our school so ages of respondents was only representative of the younger portion of our target audience and would be interesting to see what people aged 20-25 years old thought of our music video. • The fact that the majority of our respondents were very engaged with our music video suggests that the narrative we encoded as producers was successfully decoded by our viewers. (Stuart Hall) • Also, the idea that 60% of respondents thought that the central meanings of the music video were ‘young love is fleeting and brief’,’young people are fragile’ and ‘love is hard’ supports Stuart Halls idea that texts are polysemic.
- 7. The Qualitative data: • This question allowed us to uncover the opinions of our respondents. Generally, we learnt that parts that were most significant seemed to make use of narrative codes such symbolic, proairetic or enigma (Barthes). This shows that we successfully used narrative codes to create more significant meanings to our audience.
- 8. • What we learnt from this question was that 18- 19 year olds were certainly a portion of our target audience, because all of them felt they could relate to the themes we presented. Despite our young target audience, the themes we presented (mainly resolving around ‘love’ and ‘loss’) are still relatable and the way we told the story must have been engaging enough for the themes to emerge.
- 9. • Our music video was heavily influenced by the music videos within the Alt. R&B genre. All of the respondents felt our music video fit the genre of the music, which suggests we successfully implemented conventions. I believe what really solidified our video to belonging to Alt. R&B is from use of location, costume, and use of motifs.