Q4 how did you use media technologies in the
- 1. Q4-How did you use media technologies in the construction and research, planning and evaluation stages? Sam Jenkins
- 2. • I think that technological determinism had a large role to play in the construction of our music video. This was because we used the Mini DV Sony cameras provided by college for all our filming, and the Imac computers to edit the shots, meaning we were quite stretched for equipment. • However the cameras did not work as well from one day to the next and the same goes for the computer software. Some days the internet would go down making blogging and research impossible • But despite these setbacks I feel that I and my group handled each challenge skilfully and were soon able to edit and blog to a professional standard.
- 3. • Our group’s creativity was tested by using various software programmes such as Adobe photo shop and final cut express. This allowed us to experiment with different editing techniques allowing us to produce professional products • One way I used technology was by blogging. I used the website, blogger to post my course work in a more sociable and relaxed manner. This would appeal to my target audience because most teenagers are interested in blogging.
- 4. Research • In order to understand our target audience better we needed to research the Indi genre. We did this by using a variety of sources such as the Google search engine, YouTube and tumblr. • After my research was complete I used Microsoft word to arrange it and make it easier to read on my blog. I also used Microsoft PowerPoint to create an audience profile in our pitch presentation. The next two slides are examples of this.
- 5. Audience profile • 16-25 student • No great gender distinction • Explorers/individualists • Good taste/life aspirations • Views life at a different angle • Lover of music/fashion interest/unique/ • Band E
- 6. Concept ideas • All about being free • Breaking the trend • Nature friendly • Doing things your way • Unique fashion • Quirky personality • Johnny Depp, Indi fashion icon
- 7. Planning • We created a calendar on Microsoft outlook that we e- mailed to each other. This allowed us to plan when we would be filming, editing and researching with ease. Below is a copy of our time management for December 2011
- 8. Production • In order to create our products we used the Mini DV Sony cameras to film and then Final cut express to edit the shots we had filmed. I think that our process of production could have been made easier if we had access to better equipment such as HD cameras. • To create my digi packs I used Adobe photo shop to enhance the vibrancy of my photos and to change the colour of my text • The only other technology used during production was my mobile (Sony Ericson Xperia) to keep in touch with the rest of my group while out filming
- 9. Evaluation • For my evaluation process I used Blogger, Microsoft Power Point and Microsoft Word to produce answers tot he four questions in different styles. • I did this as I hope to show that I have the skills to use different forms of technology and also to make my work more interesting. • Posting work on blogger or via power point can help me back up what I am saying by posting images.