The document describes three potential audiences for a rock music magazine called "Noise":
1) Dani Butler, a 16-year-old rock and metal fan who spends £30 per month on bands like Emmure and Avenged Sevenfold.
2) Rhian Ackerman, an 18-year-old hairdresser who likes bands like Fightstar and All Time Low and has a regular income to spend on music-related purchases.
3) Zara Joslin, a 16-year-old who watches rock and alternative bands like Kids in Glass Houses and listens to them, and is likely to buy magazines for reviews and photos of bands she follows.