This document provides an overview of a case study for a quality by design (QbD) approach to pharmaceutical development. It introduces the key steps for QbD, including establishing a quality target product profile. The case study focuses on the fictional active pharmaceutical ingredient (API) called Amokinol and its tablet drug product. The document describes the API synthesis process and drug product manufacturing process. It also provides an initial risk assessment of the various unit operations. Finally, it identifies specific examples that will be used to illustrate QbD concepts and their integrated implementation according to ICH Q8, Q9, and Q10.