QR Code Reference Guide
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The document provides a reference guide on QR codes, explaining their functionality and various applications, such as linking to URLs or displaying messages. It highlights significant statistics, including a 4,000% increase in scans, with notable demographics of users. Additionally, it offers tips for effective QR code campaigns and emphasizes the importance of understanding the target audience.
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QR Code Reference Guide
- 1. QR Code Reference Guide
- 2. How a QR code works.
- 3. QR Codes can: Link to a URL, display a message, dial a phone number or send a text message.
- 5. QR code scans have increased by 4,000% in the last year.
- 6. Women account for 64% of QR code scans.
- 7. 25% of QR scans are from the 35-44 age group.
- 8. 68% of QR scans come from an iPhone / iOS device.
- 9. 87% of users associate QR codes with coupons or discounts. Source: Infographics - The Rise of QR Codes
- 10. Common uses for QR codes.
- 11. Rich content, contests, coupons and product advice / information.
- 12. Always mobile-friendly, content first, provide guidance and consider your audience.
- 13. Tips: Content first, then strategy, URL length is important and test! More Info: 8 Tips for a Great QR Code Campaign
- 14. QR codes: Long URL vs. Short URL
- 15. Tips: Content first, then strategy, URL length is important and test! More Info: 8 Tips for a Great QR Code Campaign
- 16. QR vs. Microsoft Tags
- 17. QR code examples and case studies. More Info: 4 Ideal Tourism Uses for QR Codes
- 18. Before starting a QR code campaign, ask yourself: Why, Who, What and How?
- 19. Presented by Troy Thompson, Principal, Travel 2.0 Consulting Group