QR Codes and Their Destinations
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The document discusses various examples of QR codes and where they lead. It analyzes several real-world uses of QR codes on items like plants, jewelry, posters, store windows, toys, books, listings, and promotions. It provides ideas for improving the QR code experiences, such as making the destinations mobile-optimized, direct linking to important content like videos, and focusing on key user actions rather than entire websites. It also presents best practices for QR code goals, actions, destinations, experiences, and measurement.
QR Codes and Their Destinations
- 1. QR codes and where they lead Presenter: Aliza Sherman TechWithAliza.com
- 2. On a potted plant TechWithAliza.com
- 3. Destination: Web page, but not con gured for a smartphone. Ideas: Care and feeding of the plant Potting tips Decorative pot ideas Gift ideas Coupon for recipient TechWithAliza.com
- 4. Promotional jewelry TechWithAliza.com
- 5. Destination: Example of a QR code leading to text. e more text, the denser the code. is is pretty simple. It’s the thought that counts, right? Ideas: Be a little more…original? TechWithAliza.com
- 6. Ad poster at airport TechWithAliza.com
- 7. Destination: Web page – not optimized for mobile and scrolling needed to view all the offers, but elements are simple enough to be legible. Ideas: Create a destination for this promotion or set of promotions versus linking to a page within a site that isn’t mobile-ready. TechWithAliza.com
- 8. On a store window TechWithAliza.com
- 9. Destination: Web page, but not con gured for a smartphone. Ideas: Don’t send to your site. Instead, pull out one or two key actions you would like them to take. Sign up for your newsletter? Get their email address! Call for an appointment? Make it easy. TechWithAliza.com
- 10. Toy packaging TechWithAliza.com
- 11. Destination: A rare destination that is actually mobile-optimized. Images, more info, link to World of Halo. Surprisingly, not as exciting as one might expect for HALO, but easy to navigate.
- 12. TV show ad in magazine
- 13. Destination: Web page. Not mobile- optimized but fairly legible. Instead of getting to information that enhances the ad, however, you have so many choices and places to click. Idea: Create product or show speci c destination vs. home page.
- 14. Poster at Mall
- 15. Destination: Web page. Not mobile- optimized but a prominent video that can be played. Idea: Link straight to the video for instant and easy play. Include additional promotional info in video. If you are a YouTube partner, you can include a live link in the video.
- 16. Ketchup bottle
- 17. Destination: Sweepstakes, trivia game, packaging facts. Really? Ideas: What about healthy recipes with ketchup? How about an easy way to trigger a donation to a relevant charity?
- 18. TSA poster
- 19. Destination: Web page, but not con gured for a smartphone. Ideas: Make the hints easier to read. Less wordy. Mobile friendly. How about a pop quiz? Or a simple game for kids? Keep them busy while in the security line at the airport.
- 20. Book cover
- 21. Destination: Web page on publisher’s site. Not mobile-friendly but simple enough to be relatively accessible including easy access to clicking to watch the video.
- 22. Destination: Video plays and is viewable on a smartphone. Ideas: Like the previous video example, link directly to the video on YouTube and leverage that with an in-video link.
- 24. Destination: Web page, but not con gured for a smartphone. Ideas: Highlight key data of interest to a commercial buyer and make it easier to read.
- 26. Destination: Paperlinks.com modular mobile landing page. Can be edited easily any time. Includes metrics.
- 28. Destination: Paperlinks.com modular mobile landing page. Can be edited easily any time. Includes metrics.
- 32. QR code mantra: Goals Actions Destination Experience Measurement
- 33. QR code resources Articles: QR codes are the roller skating horses of advertising by Alexis Madrigal Mobile marketing isn’t a QR code by Chris Brogan Readers: For iPhone - http://bit.ly/tzuztw or http://bit.ly/vXvBpN or http://bit.ly/vK8Luy or http://bit.ly/uvgyMY For Android - http://bit.ly/vXvBpN or http://bit.ly/s0VYJr or http://bit.ly/voWA8B For Blackberry - http://bit.ly/rNVfB6 or http://bit.ly/tPZXxx QR Code and 2D Code Generators: http://t.co/hS5S89C adjust size & color, output (PNG, EPS, PDF, TIFF) http://qrcode.kaywa.com/ convert a URL, text, phone number or SMS http://paperlinks.com editable modular mobile destinations with analytics
- 34. Aliza TechWithAliza.com @alizasherman