QR Codes: Introduction and Case Studies
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QR codes are two-dimensional barcodes that can store various types of information like URLs, contact info, and more. They work by encoding encrypted data that directs the user to a website, phone number, email, etc. when scanned by a smartphone camera. Originally used for tracking parts, QR codes are now commonly used in marketing. Some examples include boarding passes, paying at Starbucks via a QR code on your phone, and an interactive book that changes its QR coded content weekly. There are also developing applications in mobile marketing, customization, and gamification through QR codes. Considerations for using them include that the concept is still relatively new in the US and not all phones can scan them.
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QR Codes: Introduction and Case Studies
- 1. QR Codes Introduction and Case Studies
- 2. What are they? QR = “Quick Response” An advanced, 2D barcode - scans horizontally & vertically Capable of storing: 7,089 numeric characters 4,296 alphanumeric characters
- 3. How do they work? A code is produced on any surface with sufficient contrast. That 2D barcode is encrypted with a service type that directs the contained information. e.g.: - tel: +12124483282 — phone number - mailto:ideas@globalthinking.com — email address - http://www.digg.com — browse to website
- 4. How do they work? A camera phone enabled with a QR reader snaps a picture of the code. Based on the specific reader/phone/user, the code is interpreted and executed.
- 5. How are they used? Originally used to track vehicle parts in manufacturing, QR codes have become widely used for marketing purposes.
- 6. DICK’S Sporting Goods Promoted their new mobile site with a QR-driven campaign displayed on the jumbotron in the new Cowboys Stadium. The code takes them to the DICK’s mobile site
- 7. Enables travelers to check in with a QR-coded boarding pass, saving time and paper. Continental Airlines
- 8. Allows customers to pay with their Starbucks card via a QR coded displayed on their iPhone Starbucks The code simply stores their Starbucks card number
- 9. Created a “living book” of QR codes Used quotes from Twitter users relating to the terms “love” and “hate.” Each week the static QR codes point to a different quote, creating endless content in the same book. Editoras http://www.youtube.com/watch?v=PG4thXVM2qk
- 10. A game of laser tag played with QR codes that send SMS messages to let players know they’ve been killed. Some others The small town of Manor, TX installed QR codes throughout their government property. The cost-friendly initiative earned them the Most Innovative Use of Technology award.
- 11. Applications in Development at Global Thinking Mobile marketing opportunities Invites direct response and involvement Adds to customizing, targeting abilities Inherently cross-media Extension to PURLs (personalized URLs) An area to innovate (see Editoras )
- 12. Drawbacks to Consider Relatively foreign concept in U.S. Not all phones are enabled Privacy issues with mobile Data/service charges Only applicable to certain demographics • Needs to add some value
- 13. QR Code Resources http://www.qrme.co.uk http://www.mobilebarcodes.com http://www.mobilecodes.org Readers: Kaywa, I-nigma, BeeTagg, QuickMark, Zxing - most of which allow for QR code creation on their website
- 14. Interested in Using QR Codes? Contact us: +1 571.527.4160 [email_address]
Editor's Notes
- #12: • Mobile marketing opportunities: QR codes would provide a foray in mobile marketing communications and supports our *cross-media* approach • Extension to PURLs: QR codes are a mobile-enabled pURL and can be customized per the user, or by the user. • Invites direct response and involvement: QR codes inherently require engagement on the user’s part, but effective presentation and compelling messages make invovlement more likely. Another way to reach out to a target audience and invite participation. • Adds to customizing, targeting abilities: Furthers our expertise in those areas with a very appropriate cross-media function • An area to innovate: Technology is young in US in practice and development. It’s out there, but no one has seized it. Could be something for us to make a name on.