QR Code - Mobile readable Barcode
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A QR code is a two-dimensional matrix barcode that can be read by smartphones and QR scanners, developed in 1994 by Denso-Wave. It can encode various types of data including text, URLs, and contact information, offering high data capacity and error correction features. Though QR codes are widely used for marketing and mobile data sharing, users require compatible smartphones and software to scan them.
QR Code - Mobile readable Barcode
- 1. QR CODE
- 2. WHAT’S A QR CODE? Overview of QR Code
- 3. QUICK RESPONSE (QR) CODE A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data. ■ It is a mobile phone readable barcode ■ Developed by a Japanese corporation (Denso- Wave) and released in 1994
- 4. TYPES OF CODES QR Codes and 2D Codes
- 6. OTHER TYPES OF 2D CODE Although QR Codes tend to be the most popular of the 2D Codes it’s good to be aware of other types. ShotCode Aztec Code High Capacity Color DataMatrix EZcode
- 8. High Capacity Encoding of Data QR code can handle all types of data, such as numeric and alphabetic characters Up to 7,089 characters can be encoded in one symbol. Small Printout Size QR encoding the same amount of data in approximately one-tenth the space of a traditional bar code. (For a smaller printout size, Micro QR Code is available. Readable from any direction in 360° It is capable of 360 degree (Omni- directional), high speed reading.
- 9. Dirt and Damage Resistant It has error correction capability. Data can be restored even if the symbol is partially dirty or damaged. A maximum 30% of codeword's can be restored. Data Density greater than Barcode QR code contains information in both the vertical and horizontal directions, whereas a bar code contains data in one direction only.
- 10. QR Code – Data Capacity Type Size Numeric only Max. 7,089 characters Alphanumeric Max. 4,296 characters Binary (8 bits) Max. 2,953 bytes Kanji/Kana Max. 1,817 characters
- 12. ENCODING DATA The black modules of the QR Code contain encoded data such as: • Text • URL • vCard • Phone number • Text (SMS) • Email Address • Email Message • Event • Google Maps Location • Social Media • YouTube Video Data
- 13. READING THE ENCODED DATA QR Code reader apps utilize a smart phone’s cameras to recognize the position and alignment marks to scan the encoded data. Position Alignment
- 17. Hardware ■ Any cell phone with a camera and the ability to install software that can interpret the code. ■ What the device can do with the resulting data will vary depending on the devices other features. (i.e. Internet connection)
- 18. QR CODE READERS There are a number of QR Code reader apps available for smart phones such as: •Kaywa •i-nigma •Optiscan •QuickMark •QR Droid •ScanLife •Barcode Scanner (Android) •Quickmark (iPhone) •BeeTagg QR Code Reader (Windows Phone and Blackberry) •UpCode (Blackberry)
- 19. QR CODE MARKETING & ADAPTATION Usage statistics
- 20. COMMON MARKETING USES OF QR CODES ■ URL – Provide additional content specific to the scanned item or location such as: ■ Video describing or demoing an item ■ Additional content about the item (i.e.: reviews, rating) ■ Phone number – Speak to a representative ■ Text – Receive additional information – Sign up for an offer
- 21. 2D CODE USAGE STATISTICS ■ 28% of smart phone users are already scanning 2D codes. ■ Percentage of users scanning 2D codes by type of smart phone: – 48% Android – 39% iPhone – 18% Blackberry
- 22. WRAPPING IT UP
- 23. Advantage ■ QR codes can be scanned anytime, anywhere with mobile phones ■ Quick response through QR codes. ■ Multiple uses of these codes Disadvantages ■ Users must be equipped with a camera phone and the correct reader software that can scan the image of the QR Code. Currently only Smartphone’s are technically equipped to do this. ■ Many users that have mobile phones that have cameras are unable to get QR reading software for their phones.
- 24. QUESTIONS ??