Qr codes
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The QR code was invented in 1994 by Denso Wave, a Toyota subsidiary, to enhance vehicle manufacturing by enabling high-speed component scanning. QR codes are two-dimensional barcodes that store various types of data and can be read using a mobile device equipped with a camera and scanner application. Their popularity has surged, leading to innovative marketing campaigns across various industries, showcasing their ability to connect consumers with digital content seamlessly.
Qr codes
- 1. Quick Response Code Abhishek Sheth
- 2. Invention of QR code The QR code was invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during manufacture. It was designed to allow high-speed component scanning. It has since become one of the most popular types of twodimensional barcodes. Page 2
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- 4. What are QR codes QR codes are two-dimensional (2D) bar codes that contain small bits of data, such as an uniform resource locator URL strings, phone numbers and email addresses. To read the QR code, a user simply launches a reader application on their mobile device and takes a picture of the image. The reader software will then trigger the appropriate response, which can include anything from launching a URL in the phone’s browser to streaming a video or MP3. Page 4
- 5. QR code diagram QR codes house more data than regular 1-dimensional barcodes Page 5
- 6. What do you need to read a QR code You need just 2 things to read a QR code: An electronic device with a wireless network and camera A QR code software scanner and reader application, a number of which are widely available in app stores for most any wireless device with an LCD screen. Some apps, like the ZXing Project, also include a QR code generator, which you can create directly online Page 6
- 7. Exhibit 1 Page 7
- 8. Exhibit 2 Billboards are one good example of QR codes popping up all around us. Last July, Calvin Klein ran three billboards in New York and Los Angeles that linked to an exclusive uncensored commercial. Page 8
- 9. Diesel People love to share! Diesel had a great idea and included “like” button in a dynamic QR Code. With proper Mobile content delivery, the effects are awesome! Page 9
- 10. Innovative QR code campaigns Page 10
- 11. NY Central Park Great examples of how a QR Code campaign turned New York City’s Central Park into an interactive board game. It's genius how this technology is used in the real-world. Page 11
- 12. NY Central Park Page 12
- 13. Hairdressers Asia innovative use of QR Code. Imagine yourself as a walking QR ad! These guys went even further… They invented a stylish QR Code for hairdressers. Page 13
- 15. Tesco The best video if you are in commercial business and want to offer your customers something new. QR Code, e - commerce and Mobile Apps: an elegant and successful combination. Page 15
- 16. Tesco Page 16
- 17. Volkswagen In this print ad you need to scan a QR Code to get to the Mobile App that allows users to take a test drive. QR Code campaigns promote your business with numerous different possibilities! Page 17