QRpon - a new model for check-ins
- 1. A New Approach to Advertising in Social Networks - Business-Centric Check-ins Dmitry Namiot Lomonosov Moscow State University Manfred Sneps-Sneppe Ventspils University College 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
- 2. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks Agenda: “ Check-ins” model “ Traditional” approach (Foursquare et. al). QRpon model QRpon vs. geo check-ins QRpon for consumers QRpon for business Conclusion
- 3. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks Check-ins: It is a presence status, associated with some particular location. Each check-in awards the user points and sometimes "badges“ “ Check-in” – is one of the popular models for the modern internet services (especially – for geo services)
- 4. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks Traditional approach One check-in per location or predefined object (event) Why do not allow business define this posting? Why do not allow business define rules for benefits? And why do we need some intermediate service for handling? Anyway communication service cross posts data to Facebook it is a posting from service (e.g. Foursquare) about the business
- 5. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks QRpon QRpon offers a specialized CMS (content management system) that lets any business create a special mobile web site. This web site lets users automatically, just after confirming the identity, post business-defined information on the Facebook’s wall. In the exchange for this posting (action) mobile web site will show a confirmation for the benefits.
- 6. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks QRpon vs. geo check-ins All steps (offer, check-in record and graphics, confirmation) are configurable Confirmation page (badge) could be defined programmatically. Rule based system where output depends on social graph data, time of the day, probability etc. Created page presented to visitors via QR-code It is a physical check-in
- 7. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
- 8. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks QRpon for business: Define your offer Define your own rules for creating badges Define your own text for check-in record (viral effect) Not tied to locations only No fake check-ins Get stats via social graph No programming, portable across mobile devices
- 9. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks Privacy and security Facebook connect – no passwords sharing Sessions support prevents fake check-ins Facebook application – should be confirmed by the user before the first deployment All sensitive stuff – from Facebook supported pages only Does not save and does not share personal data
- 10. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks QRpon vs. Foursquare et al. Location-less check-ins (check-in in products, events etc.) Fully configurable Rules based on social graph from Facebook – bigger user base Physical check-ins
- 11. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks Conclusion new model to advertising in the social networks - customized check-ins. lets businesses provide own forms for posts in social networks exchangeable for some benefits (discounts, gifts, coupons etc.) Does not require downloadable mobile applications and based completely on the mobile web (HTML5). a natural extension for Facebook’s check-ins.
- 12. The End Dmitry Namiot Manfred Sneps-Sneppe 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
Editor's Notes
- #4: It is the main approach for monetization
- #5: It is the main approach for monetization
- #6: It is the main approach for monetization
- #7: Business defines rules for badges (it is actually expert system inside with RETE algorithm) You can not “check-in” by GPS data
- #8: Qrpon for consumers
- #9: Qrpon for business
- #10: Privacy and security
- #11: QRpon vs. Foursquare
- #12: Conclusion
- #13: About us