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Introduction to Quantitative Business Methods (Do I REALLY Have to Know This Stuff?)

Management Science … is the study and development of techniques for the formulation and analysis of management and related business problems. Operations research models are often helpful in this process.

Operations Research … is the application of techniques developed in mathematics, statistics, engineering and the physical sciences to the solution of problems in business, government, industry, economics and the social sciences.

Quantitative Methods … employ mathematical models to reach a wide variety of business decisions. They give modern managers a competitive edge Managers do not need to have great mathematical skills Familiarity allows one to: Ask the right questions Recognize when additional analysis is necessary Evaluate potential solutions Make informed decisions

Introduction to Linear Programming

Mathematical Programming … is the development of modeling and solution procedures which employ mathematical techniques to optimize the goals and objectives of the decision-maker. Programming problems determine the optimal allocation of scarce resources to meet certain objectives.

Linear Programming Problems … are mathematical programming problems where all of the relationships amongst the variables are linear .

Components of a LP Formulation Decision Variables Objective Function Constraints Non-negativity Conditions

Decision Variables … represent unknown quantities. The solution for these terms are what we would like to optimize.

Objective Function … states the goal of the decision-maker. There are two types of objectives: Maximization, or Minimization

Constraints … put limitations on the possible solutions of the problem. The availability of scarce resources may be expressed as equations or inequalities which rule out certain combinations of variable values as feasible solutions.

Non-negativity Conditions … are special constraints which require all variables to be either zero or positive.

Special Terms Parameters RHS Objective Coefficients Technological Coefficients Canonical Form Standard Form

Parameters … are the constant terms. These are neither variables, nor their coefficients. In canonical form the parameters always appear on the right-hand side of the constraints.

Right-Hand Side (RHS) … are the numbers (parameters) located on the right-hand side of the constraints. In a production problem these parameters typically indicate the amount, or quantity, of resources available. In the conventional literature these are known as the “b”s.

Objective Coefficients … are the coefficients of the variables in the objective function. In a production problem these typically represent unit profit or unit cost. In the conventional literature these are known as the “c”s.

Technological Coefficients … also known as “exchange coefficients,” these are the coefficients of the variables in the constraints. In a production problem these typically represent the unit resource requirements. In the conventional literature these are known as the “a”s.

Canonical Form … refers to an LP problem with an objective function, all of the variables are non-negative and where all of the variables and their coefficients are on the left-hand sides of the constraints, and all of the parameters are on the right-hand sides of the constraints.

Standard Form … refers to an LP problem in canonical form. In addition, all of the constraints are expressed as equalities and every variable is represented in the same order of sequence on every line of the linear programming problem.

Redwood Furniture Company Resource Unit Requirements Amount Available Table Chair Wood 30 20 300 Labor 5 10 110 Unit Profit 6 8

Redwood Problem Formulation Let: X T = number of tables produced X C = number of chairs produced MAX Z = 6 X T + 8 X C s.t. 30 X T + 20 X C < 300 5 X T + 10 X C < 110 where: X T , X C > 0

Graphical LP Solution Procedure Formulate the LP problem Plot the constraints on a graph Identify the feasible solution region Plot two objective function lines Determine the direction of improvement Find the most attractive corner Determine the coordinates of the MAC Find the value of the objective function

Redwood Furniture Problem X T = 4 tables X C = 9 chairs P = 6(4) + 8(9) = 96 dollars

Exercises: Use the graphical solution procedure to determine the optimal solutions for the following linear programming problems. For each, show the feasible solution region, the direction of improvement, the most attractive corner, and solve for the decision variables and the objective function.

Problem #1 MIN Z = 3A – 2B s.t. 5A + 5B > 25 3A < 30 6B < 18 3A + 9B < 36 where: A, B > 0 A = 2 B = 3 Z = 0

Problem #2 MAX Z = 6X – 3Y s.t. 2X + 2Y < 20 6X > 12 4Y > 4 4X + Y < 20 where: X, Y > 0 X = 19/4 Y = 1 Z = 51/2

Problem #3 MAX Z = 5S – 5T s.t. 3T < 18 4S + 4T < 40 2S < 14 6S - 15T < 30 3S > 9 where: S, T > 0 S = 7 T = 4/5 Z = 31

Special LP Cases For each of the following problems use the graphical solution procedure to try to determine the optimal solutions. You may find it difficult to proceed in some cases, and in all cases the results are interesting. In each case proceed as far as you can.

Special Case #1 MAX Z = 4X 1 + 3X 2 s.t. 5X 1 + 5X 2 < 25 X 2 > 6 X 2 < 8 where: X 1 , X 2 > 0 INFEASIBLE Problem

Special Case #2 MAX Z = 4X 1 + 3X 2 s.t. 5X 1 + 5X 2 > 25 X 2 < 6 X 2 < 8 where: X 1 , X 2 > 0 UNBOUNDED Problem Redundant Constraint

Special Case #3 MAX Z = 4X 1 + 4X 2 s.t. 5X 1 + 5X 2 < 25 X 2 < 4 X 1 < 3 where: X 1 , X 2 > 0 Multiple Optimal Solutions X 1 = 3 X 2 = 2 Z = 20 X 1 = 1 X 2 = 4 Z = 20

Formulating LP Problems As is true with most forms of decision modeling, the most difficult aspect is defining the problem. Once the problem is defined the rest of the decision process follows relatively easily. Formulate the following as linear programming problems:

Problem #1 Acme Widgets produces four products: A, B, C and D. Each unit of product A requires 2 hours of milling, one hour of assembly and $2 worth of in-process inventory. Each unit of product B requires one hour of milling, 3 hours of assembly and $5 worth of in-process inventory. Each unit of product C requires 2 1/2 hours of milling, 3 1/2 hours of assembly and $4 worth of in-process inventory. Finally, each unit of product D requires 5 hours of milling, no assembly time and $16 worth of in-process inventory. The firm has 1,200 hours of milling time and 1,300 hours of assembly time available. Each unit of product A returns a profit of $40; each unit of B has a profit of $36; each unit of product C has a profit of $24; and each unit of product D has a profit of $48. Not more than 120 units of product A can be sold and not more than 96 units of product C can be sold. Any number of units of products B and D may be sold. However, at least 100 units of product D must be produced and sold to satisfy a contract requirement. It is otherwise assumed that whatever is produced can be sold. Formulate the above as a linear programming problem to maximize profits to the firm.

Problem #2 The Thrifty Loan Company is planning its operations for the next year. The company makes five types of loans. The loans are listed along with the annual return on the loans: Legal requirements and company policy place the following limits upon the various types of loans: Signature loans cannot exceed 10% of the total amount of loans. The amount of signature and furniture loans together cannot exceed 20% of the total amount of loans. First mortgages must be at least 40% of the total mortgages and at least 20% of the total amount of loans. Second mortgages may not exceed 25% of the total amount of loans. The firm can lend a maximum of $1.5 million. Formulate the above as a linear programming problem to maximize the revenues from loans.

Problem #3 Roscoe owns a used furniture store. He has 500 square feet of floor space available for new purchases. The following pieces of furniture are available to him: Roscoe does not want to stock more sofas than beds. For each patio set stocked he wants to have at least one of everything else. He has $450 allocated for these purchases. Formulate the above as a linear programming problem to maximize Joe's profit from his purchases.

Problem #4 The marketing department for Omni World Enterprises would like to allocate next year's advertising budget among the various media to maximize the return to the firm. The year's expenditures for advertising are not to exceed $2 million, with not more than $1.1 million spent during the first six months. The media used are newspapers, magazines, radio and television. Spending on the different media is restricted by the following company policies: At least $200,000 is to be spent on newspapers and magazines combined in each half of the year. At most, 80% of the advertising expenditures are to be spent on television in each six-month period. At least $50,000 is to be spent on radio for the year. At least 25% of the advertising expenditures on television are to be spent in the second six-month period. Returns from a dollar spent on advertising in each medium are as follows: Formulate a linear programming problem for Omni's advertising budget.

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