Qualitative2
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This qualitative research examines how program managers at the University of Calgary market English as a Second Language programs through interviews with managers. The author aims to understand how the managers define, understand, and undertake marketing for the language programs. The research focuses on improving understanding of how to market these revenue-generating programs and their importance for language acquisition.
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Qualitative2
- 1. Qualitative Research: Marketing of revenue-generating ESL programs in the university of Calgary. By Sarah Elaine Eaton
- 2. Analysis: • This is a Qualitative case and the author want to explain how program managers at one postsecondary Canadian university define, understand and under take the marketing of their Second language programs. • The author explains that the data were collected through interviews.
- 3. Reason: • The main reason of this qualitative research is the importance of teachers to improve their tools based in Second language acquisition, I consider that the author wanted to focus in the important of this programs and the marketing that the should have. Nowadays I consider this very useful just for the reason that in our university we do not have that kind of programs.
- 4. Thesis Link • http://files.eric.ed.gov/fulltext/ED510362.pdf