Quantify your local business (for free)
- 1. Quantify your local business using Google Curated by Benjamin Walter
- 3. A business that is embedded into our lives. Our questions are answered through it Our phones operate through it Our internet is accessed through it Our GPS is pushed through it Our business is marketed through it
- 4. Google Your Business Search to see what potential customers see. ➔ Assess What's being said about your business? Whats being shown? Do you own or contribute to the information? ➔ Document Document the places your business shows up. Websites, citations and publications. ➔ Claim Claim the profiles that are talking about your business. Fill them out with accurate information and own the narrative.
- 5. Control the narrative, own the feedback. Tip Google your business category (ie, cafe) and see where your business stands. More importantly, see what your competitors are doing to beat you.
- 6. Google My Business A slice of the internet EVERY local business has. It’s user generated. Claiming is as easy as a click of a button. It’s FREE...
- 7. 12% of people search for local services online everyday. Tip Simply claiming your Google My Business profile and filling it out will assure some of these local searches bring customers to your door.
- 8. Manage Google My Business 4 keys to Google My Business ➔ My Business App Download the “My Business” app from your phones app store ➔ Reviews Respond to all reviews ➔ Photos / Video Upload photos to your Google My Business profile. Do it directly from your phone ➔ Data
- 9. Quantify - Insights Insights quantify your business and help fuel, data led decision making Let's take a crash course:
- 11. Discovery Insights quantify your business and help fuel, data led decision making
- 12. Where customers view your business on Google
- 13. Customer actions
- 14. Phone calls
- 16. Quantify - What your business is known for
- 17. Popular times Insights quantify your business and help fuel, data led decision making Let's take a crash course:
- 18. Quantify to make good decisions All of these insights are freely available Final Summary
Editor's Notes
- #2: Google and your local business - my name, owner and founder of lba, business is in my blood thanks to my father.
- #3: Google Raise your hand if you own an iphone
- #4: Google - examples at each Google it Web browser on computer Google maps (no more gps that needs updating) Google Ads, Search engine optimisation, GMB
- #5: Google your business. Literally - Raise your hand if you would like me to Google your business live (if no volunteers, do caperberry cafe) Document Claim - showing example when Googling the business name
- #6: Continue on with the previously Googled business searching its category (include location - ie. Yamba)
- #7: Emphasise has - explain what user generated content is. Explain claiming and how you should have a gmail account. Displaying your phone number, website, opening hours, address, customer reviews, services, products, busy times, booking button and much more.
- #8: Yamba permanent population is 6000 ish people, so that would mean 600 people a day search for local services online alone.
- #9: Reviews - Making bad reviews good (all businesses get bad reviews at some point) Photos / video - Geotagging automatically happens on phone, information Google reads from an image / video. Not so much from digital cameras / when edited on computer or app. Data, intimidating word, but nothing to be scared of, in fact something to embrace. As this brings us to Quantify
- #10: Emphasise has - explain what user generated content is. Explain claiming and how you should have a gmail account.
- #11: Emphasise has - Discovery
- #12: Emphasise has - explain what user generated content is. Explain claiming and how you should have a gmail account.
- #14: You can see what days your business is called most Whether your profile is improving
- #15: You can see what days your business is called most Whether your profile is improving
- #16: Where customers are coming from and which areas they are finding you
- #17: Emphasise has - explain what user generated content is. Explain claiming and how you should have a gmail account.
- #18: Quantitative vs qualitative